Mass Appeal: Guitarists Invade Union Square 2012!

Mass Appeal Guitars: Guitarists Unite and Perform in Union Square NYC on June 21st

In Association with Union Square Partnership and Make Music New York, hosted by Guitar World Magazine and NYC Guitar School and sponsored by Guitar World, NYC Guitar School, Lagunitas Brewery, Agile Partners (AmpKit,GuitarToolkit), La Bella Strings, Marshall Headphones & Guitar Center



STEP ONE: RSVP for the jam (it is FREE) by clicking the RSVP button or going to:


  • Click on "more" above, and then "files" to download the songs, including "Rolling In The Deep", "Smoke On The Water", "Hey Joe", "Wonderwall", "One Love", "What's Up" and "Horse With No Name".
  • (If you are a beginner, don't worry! Start with "Horse With No Name" and "What's Up"!!! for a couple of easy songs.)
  • Check out some video tutorials for extra help:
    • Click here for the "Wonderwall" tutorial video.
    • Click here for the "Hey Joe" tutorial video.
    • Click here for the "Hey Joe" guitar riff tutorial video.
    • Click here for the "One Love" tutorial video.
    • Click here for the "A Horse with no Name" tutorial video.
    • Click here for the "Smoke on the Water" guitar riff tutorial video.
    • Click here for the "Rolling in the Deep" tutorial video.
    • Click here for the "Rolling in the Deep" play along video.
    • Click here for the "What's Up" tutorial video.
  • Listen to the songs and practice, practice, practice!  Sign up for one of the free practice sessions if you are able.

STEP THREE:  Tell ALL your friends to either come play guitar with you or come and join the fun.

STEP FOUR:  SHOW UP at Union Square on Thursday, June 21st.

  • Bring your guitar! There will be space for a couple of hundred guitarists to sit on the steps for the performance, but feel free to bring a chair or stool if you want.  Other optional bringalongs include a music stand and sunscreen!
  • Come at 4pm for exhibits from Guitar World Magazine, Lagunitas Brewery, Agile Partners (AmpKit, GuitarToolkit), LaBella Guitar Strings, Marshall Headphones & Guitar Center PLUS extra practice sessions with NYC Guitar School and live music by The Spanish Channel.

STEP FIVE:  At 5:25 Brad Tolinski, editor of Guitar World, introduces the play along event and THE JAM IS ON!!!

  1. One Love by Bob Marley(led by Brooklyn Guitar School Director Shane Chapman, Queens Guitar School Director Cariad Harmon, and NYC Guitar School Director Jenn Elliott)
  2. Wonderwall by Oasis ( led by local high school students from KIPP (Knowledge Is Power Program and sung by students from Brooklyn Piano and Voice
  3. Horse With No Name by America (led by Jay Moran of VH1, VH1 Classic, and VH1 Save the Music Foundation)
  4. What’s Up by 4 Non Blondes (led by Laura B. Whitmore, journalist for Guitar World and producer of The Women's Music Summit)
  5. Hey Joe by Jimi Hendrix (led by Jimmy Brown from Guitar World Magazine)
  6. Rolling in the Deep by Adele (led by voice instructors Clara Lafaro and Rebecca Rossi from Brooklyn Piano and Voice)

***Percussion for the jam provided byMark Feldmen of Bang The Drumdrum school.

STEP SIX:  Good job!!! Now, hang out and enjoy music from Alex Skolnick with his group “Planetary Coalition”--but keep your guitar handy, because at the end of his set, Alex will lead us all in one final jam: Smoke On The Water!

Questions?  Want to volunteer?  E-mail [masked].  SEE YOU ON THE 21st!






Join or login to comment.

  • Raysa C.

    Guys when are u doing another meet up ?!??

    1 · August 27, 2013

  • Rafael Angel F.

    It was a hot day! Really great time to be had and the jam was a lot of fun. Definitely going to do it again next year!

    1 · June 26, 2012

  • Ken B.

    A very cool experience on a very hot afternoon!

    June 25, 2012

  • Angela

    It was super-awesome!!!! I can't wait to do it again (minus the heat of course). I've never jammed with anyone else much less 200+ people and I'm now inspired to do so more often.

    June 22, 2012

  • A former member
    A former member

    It was a great experience for me. Thank you!

    June 22, 2012

  • Lisa P.

    So much fun! Even in the heat, a fabulous time!

    June 22, 2012

  • Cynthia "Callie" B.

    Great fun! An opportunity to learn new songs during the practice sessions leading up to the event and an opportunity to play them in public with an enthusiastic group of guitarists of all levels.

    June 22, 2012

  • Dan E.

    I had so much fun, it was amazing to play with no many other people, the whole day was fun and Alek S. was fantastic in the show at the end of the day.

    June 22, 2012

  • NYC Guitar S.

    What an EPIC event, this was so much fun! Thanks to everyboy who came out!

    June 22, 2012

  • Fred


    June 22, 2012

  • A former member
    A former member

    It was awesome! Is the first time I came to an event like this and play with and in front of too many people, and I really enjoyed I felt like a real rockstar!! Yeahhh!!

    June 22, 2012

  • A former member
    A former member

    AWESOME experience - even on the hottest day of the year! Already looking forward to the next one :)

    June 22, 2012

  • Jay S.

    Great time yesterday at GIUS. Thank you very much to New York City Guitar School and the other promoters for hosting this great event.

    June 22, 2012

  • A former member
    A former member

    Fabulous idea! Great way to spread more music into the world. We are living in stressful times and music is a great antidote. Props to who ever thought of the idea!!!

    June 22, 2012

  • James T.

    Was awesome fun... Great to play guitar with people of all skill levels

    June 22, 2012

  • A former member
    A former member

    It was really fun! I had a great time and will definitely do it again next year.

    June 22, 2012

  • Laura W.

    Awesome group of players and Alex Skolnick rocked!!!

    June 22, 2012

  • Vincent

    I had a great time. For me its one thing to play my guitar at home, but with others, I really get a feel for the song. Now I want to learn more and play more with others. I'm relly iInspirer now. Hope we can do it again.

    June 22, 2012

  • Larry L.

    Awesome gathering of 200+ guitarists! Music & temperature was HOT! Glad I made it.

    June 21, 2012

  • A former member
    A former member

    Awesome event, can't wait for next year

    June 21, 2012

  • NYC Guitar S.

    Hi James, Tia's video is correct, nice catch...but either way will sound right. Thanks, see you soon!

    June 20, 2012

  • Luis M.

    I can not wait to show my talent to New York. ;)

    June 19, 2012

  • James T.

    I see there is and updated pdf for "Wonderall" with the Pre-Chorus updated... In Tia's demo she also does the Chorus as 4 repeats of "C Em7 G Em7" (2 strums of each chord)... is this right or is the pdf right where it does 4 repeats of "C Em7 G G"? Thanks!

    June 19, 2012

  • alexander c.

    Thank you for clear up this!, see you at the jam

    June 18, 2012

  • NYC Guitar S.

    GREAT QUESTION, thank you Alexander. This will be a NO-CAPO gathering, "Wonderwall" will be in E minor, "Rolling in the Deep" will be in A minor, and "What's Up" will be a four bar cycle: G/Am/C/G. Two of these are based on requests from the singers, and so we decided to just go no-capo for all the songs. Thanks!

    June 18, 2012

  • alexander c.

    Some of the songs in the tuttorial are not in the original key, it is the way thatthey will be played at the jam? thank you

    June 18, 2012

Our Sponsors

  • NYC Guitar School

    NYC Guitar School is hosting MASS APPEAL and ensuring that it rocks NY.

  • Make Music NY!

    Make Music NY invented MASS APPEAL!

  • Martin Guitar

    Martin Guitar will be giving away one rad guitar!

  • Ernie Ball

    Guests will receive free Ernie Ball guitar strings while supplies last

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