Building an Awesome Mobile Checkout Experience

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Presenter:

Mark Tattersall

Product Manager at Braintree

Topic:

Building an awesome mobile checkout experience

Summary:

Providing a well designed and thoughtful checkout experience for your customers can be the difference between a healthy conversion rate and a failing business. This fact is amplified on mobile devices where the number of mobile shopping sessions are soaring but conversion rates drop-off massively when it comes to entering a credit card. Braintree recently launched Venmo Touch (http://touch.venmo.com/) to solve this problem by allowing customers to use credit cards across different merchant apps, thereby reducing the friction at checkout. As the Product Manager for Venmo Touch I did a lot of research in to mobile checkout experiences, and I will share the good, the bad and the ugly and provide some key themes and guidelines to consider when developing a mobile checkout experience.

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Presenter:

Christopher Ingebrigtsen is the head of mobile at Belly Inc. While Chris has been programming professionally on mobile devices for half a decade, he got his start programming video games in college. This continued into his early career, eventually co-founding the video game studio Tap.me, which would later become a mobile platform for advertisers to interact with gamers. More recently, Chris joined up with Belly to help the company become a market leader in the digital loyalty space.

Topic:

Getting the most, the fasest from the iphone sdkChris will share some secrets he's learned over the years about taking nothing and turning it into something on the iphone. Chris will talk about using various tools (Core Data with Magical Record, Venmo Touch, and Cocoa Pods), and community code to help you get an app out the door fast while maintaining quality, and cutting out the boiler plate.

About Belly:

Belly is the leading loyalty platform that bridges the gap between traditional in-store experiences and the online world. Belly enhances relationships between businesses and their customers through a unique marketing solution that perfectly correlates with today’s ever-changing technology. Belly works with businesses of any size to create loyalty programs that are tailored to each business and represent that business’s distinct personality. Whether it’s for a “Mom & Pop” local store or a national enterprise chain, Belly enables discovery, analytical insight and nationwide reach all while creating a more engaged customer-base and ultimately driving revenue.

For any questions or more information about this event contact tkrecu(@)gmail.com