Selling mobile applications is far more difficult than selling SaaS applications.  In December of 2010, the iPhone App Store averaged 627 new apps every day.  The Android Market averaged 243.  Long gone are the days of throwing an app up into an app store and watching the dollars flow.  

We explore many different marketing channels you can use to market your app.  We will explore the pros and cons of each channel.  Then we will look at how to instrument your mobile business so you can make data driven decisions.  Learn how to create ways of lookng at your prospective customer’s actions to inform how you market to them.  Finally, determine how your customers are using the product to drive future sales.

About Bernhard Kappe

Bernhard Kappe is the founder and CEO of Pathfinder Development, which helps companies rapidly launch products. In this role, Bernhard works with startups and existing companies to create effective business models and product-market fit, position themselves in the market, create outstanding product design, utilize Agile development to build great products, and manage customer acquisition and
retention.

As a veteran entrepreneur, Bernhard strives to make Chicago a technology epicenter by leading the Chicago Lean Startup Circle and the Chicago Product Management Association, organizer in the Lean Startup Machine and events such as this one, and mentoring startups to help them be successful.

About Todd Wyder

Todd Wyder is Chief Product Officer at Pathfinder Development and has been involved in product management, marketing and engineering for over 25 years. Todd has worked on products for GE, Axciom, YesMail, OMRON Electronics, Appointments 1,2,3, Mitsubishi, Fanuc, AT&T, AHA! Interactive, Schoolnet, OASIS, Calendars.com, CatapultMySales, Coe Truman and many others.