Name: Find the Right Mobile Approach for You
Start: 2011-09-26T18:00:00-05:00
End: 2011-09-26T21:00:00-05:00
Location: Vibes Media

How to innovate in a disruptive mobile market from an incumbent Ecommerce position: lessons for both startups and established enterprises.

Orbitz first launched a mobile site in the Spring of 2007 and continued the next few years focusing on providing timely and helpful information for travelers. Fast-forward to 2010, it brought the ability to book travel (flights, hotels, and car rentals) through its mobile website and followed up with launches of apps for iPhone/Android later that year, as well as an app for iPad in July 2011. It also launched similar offerings globally under different brands. Throughout this time, the company has dealt with issues surrounding how to successfully tap the opportunity of this emerging growth channel while maintaining a competitive footing in its current business: online travel.

Do you have questions on whether to execute with in-house development resources or outsourcing partners? How to find/keep mobile talent as well as how to organize them to develop and launch new products? How to build features that span online and mobile channels? How to square a mobile channel within an online brand? Using his 5+ years of experience at Orbitz, Chris Brown, VP of Product Strategy will discuss the strategies and tactics that large, consumer-facing Ecommerce enterprises can take in order to craft and deliver successful mobile websites and applications.

Trace Johnson

Mobile Monday Chicago

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Find the Right Mobile Approach for You

Vibes Media

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Mobile Monday Chicago

Find the Right Mobile Approach for You

Mobile Monday Chicago

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