Dec. 15: Leveraging Video for Social Change, NetSquared Meetup

Join us Thurs., Dec. 15th for a discussion about how to leverage video for social change.

Greg Roth will discuss the strategy and messaging in videos for nonprofits. He will share some examples of how videos can help nonprofits share their stories effectively, and lead follow-up discussion on these examples. Finally, he will share tips, pitfalls, and resources for getting the most out of your video.

Greg Roth is an independent communications and creative professional with more than 15 years experience, with a background in newspaper journalism, program management, public speaking, and organizational storytelling. He has worked at or with nonprofits for a decade and also works with entrepreneurs and small businesses to refine their messaging and improve their speaking and presentation skills. His first video commercial submission won an Editor's Choice Award at PopTent. He owns Percy Group Communications (http://percy-group.com/) and maintains a video blog at Man on the Street DC (http://manonthestreetdc.com/). He's currently developing a weekly video feature on nonprofits (NonProfitFuture VidCast) and researching a documentary on the rise of DC microbrewing.
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Martha Dodge will talk about why videos, photos and multimedia are essential for nonprofits in the digital age. She will show a short clip from her recent film Choosing Prevention, and discuss how the video was produced and the impact it has had. She will also cover the following topics:

o Misconceptions prevalent when it comes to the production and use of video

o Importance of storytelling and the different approaches to making videos

o Plan and budget for making multimedia a part of your advocacy and outreach strategy, creating a channel, and knowing when to hire professionals

o Strategies for maximizing and measuring impact of your multimedia

The short film “Choosing Prevention” explores the importance of female condoms in HIV/AIDS prevention in Malawi, Africa. The film has been screened by key policymakers in Washington and is being used by the Center for Health and Gender Equity (CHANGE) a non-profit organization in Washington, DC. In addition, Choosing Prevention was recently featured on Voice of America’s program In Focus, which broadcasts to TV affiliate news stations throughout Africa. Currently the film is in DVD reproduction and will be distributed to government, UN and NGO leaders around the world. The video will also be a key feature at the Universal Access to Female Condoms (UAFC) conference in the Netherlands this month.

Martha Dodge is an independent video journalist, still photographer and writer. She has self-produced documentary projects focusing on elder neglect, premature births, U.S. torture policy, Native American human rights and refugee resettlement. Prior to entering the field of documentary filmmaking, Martha worked on international human rights and environmental campaigns for non-profit organizations both in the United States and abroad. She obtained a master’s degree in photography and video from the School of Journalism at the University of Texas, Austin, graduating with honors, and holds B.S. from Cornell University in development sociology.
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NetSquared DC is a vibrant local community thriving at the intersection of social change and technology. We’re part of a global NetSquared movement that focuses on the exponential impact we can have when we combine our hunger for change with powerful new technologies.

We’re proud to be one of the largest and longest-running NetSquared groups around, and thank our amazing members who come out in force each month to share what they’ve learned and get to know each other better.

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