addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwchatcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobegmailgoogleimageimagesinstagramlinklocation-pinmagnifying-glassmailminusmoremuplabelShape 3 + Rectangle 1outlookpersonplusprice-ribbonImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruseryahoo

Website Redesign: Design For Your Audience

  • Oct 16, 2012 · 7:00 PM
  • Affinity Lab U Street

Raj Aggarwal, Founder of Provoc, will share best practices for website redesign with a focus on user experience.

In order to design a successful site from a UX perspective, we need to have a good understanding of what is trying to be accomplished through the site and what site users are looking for. We need to be asking two key questions:

1. What does the client want to get out of the site? (i.e. business objectives and organizational needs)

2. What do users want to get out of the site? (i.e. what are individual users’ needs and goals)

Having a clear understanding of the site objectives and user needs will allow us to make design choices that meet those needs.  We'll review methods on how to define both!


Ryan Ozimek, CEO of PICnet, will share best practices on website redesign with your internal staff in mind.

Design for websites is part creative, part function. In order to get the most mileage out of your new site, it's important to take into account the technology your team will be using to keep the site up-to-date and looking great into the future.

During his presentation, you'll learn about the key questions to ask your design team during the website redesign process that will avoid future headaches and make it easier for your site to look as fabulous in year 2 as it did on day 1.

Vajaah Parker, Front End Developer with Web Development Group, will talk about web redesign trends, identity and search engine optimization.

Whether you're transitioning from a starter package or revamping a colossal corporate website, the redesign process is both taxing and rewarding. Carving out a fresh online presence is no easy task in the world of ever evolving technologies and design trends.

With the need to capture and convert at the forefront, Web Development Group (WDG) became it's own client. Using WDG as a case study, we'll highlight the process of planning, developing, migrating, marketing and maintaining a "relaunched" site. We'll share the do's and don'ts that we learned as we put our workflow to the test.

NetSquared DC is a vibrant local community thriving at the intersection of social change and technology. We’re part of a global NetSquared movement that focuses on the exponential impact we can have when we combine our hunger for change with powerful new technologies.

We’re proud to be one of the largest and longest-running NetSquared groups around, and thank our amazing members who come out in force each month to share what they’ve learned and get to know each other better.

You can make sure you’re the first to hear about upcoming events by joining our Meetup. We usually meet at 7pm on the third Tuesday of each month at the Affinity Lab on U Street NW, DC’s greatest entrepreneurial launch space.

A full archive of our past events is available here on our Meetup page at

Join or login to comment.

  • Frank N.

    I forgot to signup for the meetup but did attend. These were three great presentations by Raj Aggarwal, Ryan Ozimek, and Vajaah Parker. Thank you!

    October 17, 2012

  • A former member
    A former member

    I will share this event information with IT friends also in

    October 16, 2012

51 went

Our Sponsors

  • TechSoup

    Meetup sponsor and donated technology for nonprofits.

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy