|Erin Alexander B.||
New Orleans, LA
Website Request for Proposals
1. Description, Purpose and Objectives:
Catholic Charities Archdiocese of New Orleans (CCANO) would like a redesign of a current website. The new website needs to be a multi-audience site and allow each of our programs to have their own respective page. The website should illustrate the overarching work and brand of Catholic Charities, while also vibrantly showcasing our 30+ programs in an informative way for potential donors, clients, community partners, organizational leadership and stakeholders.
We actively use social media and e-communications, and have grown our e-philanthropy efforts in the past year. As we drive more traffic to the website, it is imperative we share the breadth of what we do in a powerful way. In this past fiscal year, we received over 540 online gifts. We expect this number to grow as we invest more in our online efforts.
Our current site is highly trafficked. In the past year, we have had over 300,000 site views. Attached are copies of Audience Overview and Users Flow reports. Note: Traffic from the Donate page, which is an outside link, has been monitored outside of Google Analytics. In the past year, all Donate pages (inclusive of the Volunteer, Events and Donate page) had 6,711 page views. The main Donate page had 1,115 page views.
In addition, we assist over 100,000 clients on an annual basis. Those we serve need immediate and easily accessible information regarding services we offer.
We often hear from the community, “I didn’t know Catholic Charities did that”, in relation to specific programs and services. While the website is just one piece of an overall plan to counteract this, it needs to be a tool of informative engagement.
Some examples of websites we like:
• Catholic Charities USA: http://catholiccharit...
• Share Our Strength: http://www.nokidhungr...
2. Budget & Cost Estimates
The budget for this project must not exceed $10,000. The price quoted must be inclusive. If your price excludes certain fees or charges, please provide a detailed list of excluded fees with a complete explanation.
Of note, photography has been budgeted for outside of this project, with a photographer already secured for the project. In addition, all new copy for the website will be written by staff. Copy will need to be migrated to the new site by the entity/agency hired for the project.
3. Terms & Conditions
a. Organization must own or have full access to and have the right to customize site code.
b. Terms for proposal:
• Proposals should be delivered to Erin Bolles and received by July 8, 2014.
• Please provide 3 copies of any proposals submitted.
• Bidder must disclose any relevant conflicts of interest.
4. Organizational Background
Catholic Charities Archdiocese of New Orleans is a not-for-profit agency, made up of 30 programs and one affiliated ministry, which serves the poor and vulnerable population of our community, regardless of religion, race, color, or economic status.
We serve the physical area of the Archdiocese of New Orleans, which is made up of the eight civil parishes of Orleans, Jefferson, St. Bernard, Plaquemines, St. Charles, St. John the Baptist, Washington, and St. Tammany.
Our mission is: Respecting the dignity and potential of each human person, Catholic Charities Archdiocese of New Orleans collaborates with the wider community to serve those in need. Impelled by the love and teaching of Jesus Christ, we offer life-giving programs, advocate for the voiceless and empower the poor and vulnerable to foster a more just society.
Our organizational values are: Dignity through Respect; Service through Love; Justice though Advocacy and Empowerment; and Unity through Prayer.
More information can be found on our website: www.ccano.org ; on Twitter, @cathcharitiesNO; and on Facebook.
5. Audience (in order of priority):
• Engaged professionals/potential donors and supporters in the New Orleans area – all are familiar with email, some are familiar with social media, many still need to be engaged in traditional communication strategies – we should assume these people are outside of the Catholic Charities network.
• Clients seeking assistance – people served by Catholic Charities looking for contacts and points of entry for service.
• Staff and current donors – people within the Catholic Charities family.
6. Site Specifications
• Design parameters
Pantone solid uncoated 194 C– maroon
R:159 G: 41 B:67
C:27 M:96 Y: 66 K: 18 – FOR PRINT ONLY
HEX #9f2943 – FOR WEB ONLY
Lab 37, 50, 15
Pantone solid uncoated 5565 -C green
R: 125 G: 157 B:146
C: 54 M:27 Y:43 K: 2 – FOR PRINT ONLY
HEX #7d9d92 – FOR WEB ONLY
Lab: 62, -13, 2
Fonts: Myriad Pro (Reg., Italic, Semi Bold, Semi Bold Italic, Bold, Bold Italic, Bold Condensed, Semi Bold Condensed, etc.) when available.
When only standard web fonts are available, use Arial or Tahoma.
Use of logo: The CCANO logo should be used in its entirety at all times. In some cases, you can use the heart only as a design element, however when representing the organization, you should use the entire logo.
We would like a responsive design that is 508 compliant.
This project is a redesign of a current WordPress site. We would also like a content management system with multiple administrative levels.
We are currently using NetSolutions, which integrates with our Raiser’s Edge database, a product of Blackbaud. However, we will move to Luminate, another e-commerce product offered by Blackbaud, with the redevelopment of the site.
7. Available Technology Resources/Integration Issues
Our organizational intranet is through Sharepoint. Employees access Sharepoint via a link on our website.
As mentioned above, we will change from NetSolutions to Luminate (our e-commerce system) with the website redesign. Blackbaud will create and design the “Donate” page, which needs to be integrated. The page will be built in tandem with the design work of the website.
8. Staff Resources
• We have a Web Team that consists of four members representative of CCANO Development & Communications: Helen Read, Erin Bolles, Anna Toujas and Sara Johnansen.
• The project manager is Erin Bolles, email@example.com
9. Proposed Timeline
• Proposals due: July 8, 2014
• Proposal review: July 8-10, 2014
• Proposal award date: July 11, 2014
• Initial meeting: week of July 14
• Drop-dead Date: Beginning of November*
• Beta site launch: December/January 2015*
• Proposed site launch: January/early February 2015*
*To be jointly finalized during initial planning meetings
Discuss your proposed solution, including the features, benefits and uniqueness of your solution. List budget and fees as requested above. Please also include samples of your previous work with web design and development.