Name: Digital Data Tips Tuesday #2 - A/B-testing - Amsterdam
Start: 2014-06-24T15:00:00+02:00
End: 2014-06-24T18:00:00+02:00
Location: Cafe Restaurant Dauphine

Digital Data Tips Tuesday #2

Data driven online marketing event in Amsterdam. Meetup for approx. 100 people at Dauphine Amsterdam. Serious insights and a nice networking area.

Thanks to Webanalisten.nl (http://www.webanalisten.nl), our main event sponsor Webtrekk (http://www.webtrekk.com) and sponsors Relay42 (http://www.relay42.com) and Optimizely (http://www.optimizely.com)!

Subject on June 24th 2014:

A/B-testing

- insights from data

• 15:00 Doors open - coffee & tea

• 15:40 Introduction - Reinout Wolfert - webanalisten.nl

• 15:45 Ton Wesseling, test winner from Online Dialogue - 20 bad mistakes made with A/B-testing

• 16:15 Lukas Vermeer, data scientist at Booking.com - exploitation vs. exploration - bandits

• 16:45 Matt Althauser, general manager EMEA at Optimizely - the future of A/B-testing

• 17:15 Drinks & bitterballen

• 18:30 End

Free entrance for agencies, freelancers and advertisers / client side. Vendors & account / sales managers will have to sponsor 50 euro per person.  Max. 2 showups per company (for everyone).

Main Sponsor:

http://photos3.meetupstatic.com/photos/event/9/3/d/c/600_353617852.jpeg

Sponsor:

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Sponsor:

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Reinout Wolfert

Ton Wesseling

Analytics & Optimization Meetup Group

Technology

Conversion Optimization

Web Analytics

User Experience

Data Analytics

Predictive Analytics

Google Analytics

Website Optimization

A/B Testing

Persuasion

Big Data

Digital Data Tips Tuesday #2 - A/B-testing - Amsterdam

Cafe Restaurant Dauphine

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Analytics & Optimization Meetup Group

Digital Data Tips Tuesday #2 - A/B-testing - Amsterdam

Analytics & Optimization Meetup Group

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