Digital Data Tips Tuesday #2 - A/B-testing - Amsterdam

Digital Data Tips Tuesday #2

Data driven online marketing event in Amsterdam. Meetup for approx. 100 people at Dauphine Amsterdam. Serious insights and a nice networking area.

Thanks to Webanalisten.nl (http://www.webanalisten.nl), our main event sponsor Webtrekk (http://www.webtrekk.com) and sponsors Relay42 (http://www.relay42.com) and Optimizely (http://www.optimizely.com)!

Subject on June 24th 2014:

A/B-testing

• insights from data

• 15:00 Doors open - coffee & tea

• 15:40 Introduction - Reinout Wolfert - webanalisten.nl

• 15:45 Ton Wesseling, test winner from Online Dialogue - 20 bad mistakes made with A/B-testing

• 16:15 Lukas Vermeer, data scientist at Booking.com - exploitation vs. exploration - bandits

• 16:45 Matt Althauser, general manager EMEA at Optimizely - the future of A/B-testing

• 17:15 Drinks & bitterballen

• 18:30 End

Free entrance for agencies, freelancers and advertisers / client side. Vendors & account / sales managers will have to sponsor 50 euro per person. Max. 2 showups per company (for everyone).

Main Sponsor:

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Sponsor:

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Sponsor:

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