We'll be talking about integrating social media into your nonprofit/social change work, including using things like Facebook, Twitter, Pinterest, Google Plus and more, with strategies for:
- engaging your members
- taking action, online and offline
- raising money and support
- spreading the word
- and more!
We'll touch on strategies for managing your social media work, aligning it with your "offline" campaigns (be they advocacy or fundraising), and the differences between messaging and engaging. We'll highlight some organizations that are succeeding, and some reasons for their success. We'll take a hard look at what is sometimes called "slacktivism" and how to invest in social media as an effective tool rather than meaningless metrics.
And we'll point toward growing movements of organizations, using social media to catalyze grassroots power around a cause, building power not only of the individual organization but of the activists pushing for social change.
Feel free to leave a comment if there's a particular aspect of nonprofit social media/online organizing you'd like to see covered!
About our speaker
Ivan Boothe is the creative director of Rootwork.org and a co-organizer of PDXTech4Good. He works as a freelance Drupal developer and online organizer, and is the online communications associate for the Fellowship of Reconciliation. He's active in the Nonprofit Technology Network and NetSquared communities (both sponsors of PDXTech4Good) and has presented in the past at the Nonprofit Technology Conference, U.S. Social Forum, New Organizing Institute and the Gandhi-King Conference.
In addition to his technical work, he sits on the board of the Peace and Justice Studies Association and is a semi-professional handbell musician. You can follow him on Twitter or browse his past presentations on Slideshare.
What you'll get out of PDXTech4Good events:
- Nonprofit staffers will find a friendly, welcoming atmosphere for those not experienced with technology, and many chances to ask questions of tech-experienced nonprofits and experts.
- Techies will find opportunities to hear the real-world stories of nonprofit clients, and put their own expertise to social good — as well as the potential for lasting relationships (be they paid or volunteer) with leading organizations in our community.
- Activists and community organizers will see and be given the chance to present on successful uses of technology for social change. We'll explore how technology can help support activism and where activism can push it forward.