Getting People to Click DONATE on Your Nonprofit Website

With this workshop, you'll be able to start to get donations on your nonprofit website. You'll be able to take your donors up the ladder of engagement, you'll be able to prove to them that you are trustworthy, and that your mission truly makes a difference.

You'll learn what your donors want the most. You'll learn how to vet a mailing list. You'll also learn how to get more donors to sign up for your email newsletter using social media AND on your website, and, finally, the right words to help people open your emails and get on with donating to your cause!


  1. Steps 1-10 in the ladder of engagement
  2. How to collect emails with social media
  3. 3 ways to collect addresses on your website
  4. 4 ways to use social proof to help people donate
  5. 22 Key words to make donors open your emails
  6. 5 Key Survey questions to help you reach your donors
  7. Buying mailing lists: What questions you MUST ask, to save you money and time.
  8. Stupendous donate pages: How to get people to go through your donate page and buy

Bonus Materials:

  • Google Heatmap Diagram
  • 5 step worksheet for your ladder of engagement
  • Problem to Solution grid to help you write to your customers
  • Slides and presentation notes


Stop by for discussion, networking with the nonprofit tech crowd and refreshments!


About the presenter

Mazarine Treyz is the founder of Wild Social Media and Wild Woman Fundraising. Mazarine Treyz is the author of The Wild Woman’s Guide to Social Media, given 5 stars by in 2013.

Mazarine has been blogging since 1999, and has made a living through online income since 2009. Her nonprofit blog has over 31,000 monthly readers. She has created 4 Apps and sold her first book all over the world, from Tasmania to Finland.

Ms. Treyz has taught hundreds of national and international nonprofits how to use social media since 2009. Check out her website:

Previous speaking engagements include: IRS/SBA, University of Portland Nonprofit Management Program, City of Austin,BigAustin (nonprofit small business incubator in Austin, Texas), The Schleroderma Foundation Leadership Conference, Meals on Wheels National, YNPN, and many more.

Wild Woman Fundraising and Wild Woman Social Media Books will be available for sale at event.



Networking and refreshments 6pm-6:30pm

Presentation 6:30pm


Parking in this area is free. It is limited to two hours, but only until 7:00pm. We expect there will be ample parking by 6:00pm.


What you'll get out of PDXTech4Good events

  • Nonprofit staffers will find a friendly, welcoming atmosphere for those not experienced with technology, and many chances to ask questions of tech-experienced nonprofits and experts.
  • Techies will find opportunities to hear the real-world stories of nonprofit clients, and put their own expertise to social good — as well as the potential for lasting relationships (be they paid or volunteer) with leading organizations in our community.
  • Activists and community organizers will see and be given the chance to present on successful uses of technology for social change. We'll explore how technology can help support activism and where activism can push it forward.

Join or login to comment.

  • Joseph H.

    Q: Are we allowed to share these materials (the PDFs and slideshows, etc that were shared from the event -- along with the audio recording of it) w/ others?
    * e.g. with other nonprofit/volunteer-driven organizations that could benefit from the content?
    * AND/OR: Do you have a licensing/restrictions-of-use statement somewhere pertaining to this (your) content?

    August 5, 2013

    • Becky C.

      I sure hope so...I was unable to attend at the last minute and I could sure use this information

      August 5, 2013

    • A former member
      A former member

      hi JOseph, I didn't see your question. You can share this with others. But you are not allowed to sell it. Deal?

      October 11, 2013

  • J C.

    So bummed to be missing this - I am going to Belgium on the 8th and need to finish my presentation materials.

    June 3, 2013

    • A former member
      A former member

      Darn! Hope to catch up with you soon Jayne!

      August 2, 2013

  • A former member
    A former member

    Thanks for coming out everyone! I really enjoyed meeting you, and your questions were fantastic!

    1 · June 6, 2013

  • Kathleen K.

    totally awesome

    1 · June 6, 2013

  • A former member
    A former member

    Excellent content! Clear, practical, easy to implement suggestions.

    1 · June 5, 2013

  • Tim H.

    I'm sorry. I am recovering from a shattered knee and it is not cooperating today. Soon.

    June 5, 2013

  • Jennifer N.

    Wild Woman is gerat - I am looking forward to this content-heavy training! Some trainings I have been to in the past have been pretty content-lite... really, more like advertising for someone's consulting business or book sales. Mazarine is a good choice and I doubt she'd leave us wanting. (Of course, I've now sort of bullied her into not doing so!)

    May 29, 2013

    • A former member
      A former member

      LOL Jennifer no coercion needed! I am going to give you so much content! But I hope, also, some good opportunities to learn! No ads. Just tools you can use! :) Thanks for the compliment!

      May 29, 2013

  • Ross

    Brilliant! See you then!

    May 29, 2013

  • A former member
    A former member

    How to give this event twitter love:



    and the twitter-shy Sarah Lyman



    1 · April 29, 2013

  • Juliet H.

    Not sure

    April 28, 2013

  • A former member
    A former member

    Looking forward to it! :)

    1 · March 16, 2013

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