Crowdsourcing Change: Helping 3 Important Local Organizations Use the Social Web

Get ready for another edition of our popular “Crowdsourcing Change” program on Tuesday, September 4. We’ve got three terrific organizations eager to receive the wisdom of our crowd:

     • Big Brothers Big Sisters Southeastern PA
     • Lupus Foundation of America, Philadelphia Tri-State Chapter
     • AIDS Fund


Crowdsourcing Change is a fun format for learning, sharing and potentially making a significant contribution to worthy projects. In case you’ve never been to one of these lively events, here’s how it works: Each presenting organization shares how they’re using online marketing and the social web to achieve their goals and objectives. Then the crowd (that’s you!) participates in a facilitated discussion about how each organization may use the social web to even greater effect.

Doors open at 6 PM at the Friends Center, 1501 Cherry Street. Light fare is available, and RSVP’s are appreciated. Not in Philly? Or can’t make it downtown? Watch the live Internet stream at http://phillynetsquared.org/live, and contribute your questions and comments via our Twitter backchannel (hashtag: #phlnet2).

Here’s who’s on tap for the September 4 program:

Moderator: Deni Kasrel

Big Brothers Big Sisters Southeastern PA
Presenters: Liz Semon, Marketing and Communications Coordinator, and Ted Qualli, VP of External Affairs & Marketing

Big Brothers Big Sisters Southeastern PA is a donor and volunteer supported organization that enriches, encourages and empowers children to reach their highest potential through safe, one-to-one mentoring relationships. Each year, more than 3,500 children in Chester, Delaware, Montgomery and Philadelphia Counties achieve higher success socially and academically, thanks to BBBS Southeastern PA.

Questions the organization would like our crowd to address include:
• What strategies can we use to increase engagement among our current followers?
• How can we use our social media time more efficiently?
• What metrics should we be tracking to determine success in social media?
• How can we increase our number of social media followers?

Social Sites:
• Home page: www.bbbssepa.org
• Facebook: www.facebook.com/bbbssepa
• Twitter: www.twitter.com/bbbssepa
• Google Plus: gplus.to/bbbssepa
• YouTube: www.youtube.com/BBBSofAmerica


Lupus Foundation of America, Philadelphia Tri-State Chapter
Annette Myarick, CEO

The Philadelphia Tri-State Chapter is an affiliate of the Lupus Foundation of America, the foremost national nonprofit voluntary health organization dedicated to finding the causes of and cure for lupus and providing support, services and hope to all people affected by lupus. The chapter serves southeastern PA, southern NJ and all of DE. Its largest event of the year is the Lupus Loop, coming up on October 28, and they’d like to use social tools to take this event to the next level.

Questions the organization would like our crowd to address include:
• As a small staff with lots to do, how can we keep a sustained social media presence?
• How do we encourage deeper engagement with constituents via social media tools?
• Many people with lupus are not public about having it, for a variety of reasons: How can we use
social media to help overcome that barrier?

Social sites:
• Home page: www.lupus.org/webmodules/webarticlesnet/templates/southeasternpa_home.aspx
• Lupus Loop: www.supportlupustristate.org/index.cfm?fuseaction=donorDrive.event&eventID=500
• Facebook: www.facebook.com/Lupustristate
• Twitter: www.twitter.com/lupustristate


AIDS Fund
Stephanie Lin, Corporate and Community Relations Coordinator

AIDS Fund supports HIV/AIDS education, prevention, and services in the Delaware Valley Region by raising dollars and increasing public awareness about the impact of HIV in our communities. Currently, 30 regional agencies receive funds from AIDS Fund to provide direct services and AIDS prevention initiatives, including Action AIDS, AIDS Law Project of Pennsylvania, BEBASHI and The Mazzoni Center. While the organization uses social media for various purposes, at Crowdsourcing Change they would like to put special focus on how to apply social strategies to boost the success of its AIDS Walk/Run Philly, on October 21.

Questions the organization would like our crowd to address include:
• How can we use social media to establish and maintain relationships with our walkers/runners/volunteers?
• How can we use social media to motivate walkers and runners to spread the word to increase awareness and fundraising via their networks?
• What other social media platforms should we consider beyond those that we now use?
• How can we use social media in a more engaging way?

Social sites:
• Home page: www.aidsfundphilly.org
• AIDS Walk Philly: www.aidswalkphilly.org
• YouTube: www.youtube.com/user/aidsfundphilly
• Facebook (AIDS Walk): www.facebook.com/AIDSWalkPhilly
• Facebook (Gay Bingo): www.facebook.com/gaybingophilly
• Twitter: www.twitter.com/AIDSWalkPhilly

So, come and join us with your questions, insights and perspectives, and help these local organizations more effectively use social tools to achieve their very worth objectives.

Thanks to the American Friends Service Committee for sponsorship.

Join or login to comment.

  • Doug Barg

    A demonstration of the power of crowdsourcing! The attendees provided tools and strategies that will work in many circumstances and organizations. Great dynamic.

    September 4, 2012

  • Christy Wilson

    Fun event! Thoughtful audience participation, effectively moderated and a welcoming group. I look forward to attending more events with Net Tuesday Philly in the future.

    September 4, 2012

  • Matt Bennett

    Sorry I couldn't make it

    September 4, 2012

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