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Design that Drives Action

This Meetup we are featuring Bryan Zmijewski, Chief Instigator of ZURB (who has worked with over 150 startups including Netflix, Logitech, SalesForce, Facebook, and eBay to name a few). Their mission is to help people build better products through design. Apple has most notably proved that good design can lead to billions. Find out how good design can lead to profitable interactions. 

From ZURB: In this talk, we'll dive deep into the psychology of web users and show powerful examples to help illustrate how marketers can think beyond a single landing page and earn powerful bumps in sales through conversion  actions. Bryan's experience with dozens of the world's most transformative startups has given him unique insight into how users behave on the web and what drives lifecycles of customer success. 


Agenda

6:00 - 6:30pm  Arrival/Networking

6:30 - 7:30pm   ZURBspeak- Design that Drives Action

7:30 - 8:00pm  Networking

Developers and designers should check out:  http://www.zurb.com/playground

Everyone will enjoy:  http://www.zurb.com/soapbox

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  • Auri B.

    Rather than the specific answers ("winning choices") to the specific scenarios that Bryan mentioned, the take-away would be an awareness of all those design elements/variables - and a willingness to try different options AND monitor / analyze results - to select the option that most effectively supports the goals of your site / business. Look fwd to the next event.

    October 4, 2011

  • Auri B.

    Thanks for organizing.

    October 4, 2011

  • A former member
    A former member

    Bryan Z gave a coherent talk, well organized, clearly illustrated, and with a definite point to his message. I've seen him talk before, and I would have been really surprised if he missed on any of the items above.

    1 · August 26, 2011

  • Tanya T

    Not many insights, looked like a sales pitch.

    August 26, 2011

  • A former member
    A former member

    Good speaker!

    August 26, 2011

  • A former member
    A former member

    Great food, Great Networking, and the presentation was informative.

    August 25, 2011

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