Join Us for Reaching Hispanics Through Mobile - GobiernoUSA.gov's Experience

We are very fortunate to welcome Laura Godfrey, Manager of GobiernoUSA.gov, to share GobiernoUSA.gov (http://gobiernousa.gov/)'s Experience in Reaching Hispanics Through Mobile on June 9th at 6pm in Chevy Chase, MD.

Description of Laura's Presentation:

Hispanics are more likely than non-Hispanic whites to use their phones to engage with their peers by accessing the Internet, sharing pictures and videos, sending messages, and using social networking sites. As the Hispanic population grows within the United States, these behaviors present new opportunities for the government to interact with people. Laura Godfrey's presentation will explain how GobiernoUSA.gov (http://gobiernousa.gov/) is reaching out to mobile-enabled Hispanics by building a mobile friendly version of the site.

http://photos1.meetupstatic.com/photos/event/1/3/4/3/event_24904931.jpegQuestions answered:

How are Hispanics using the mobile Internet? Which segment of the Hispanic population uses mobile technology the most? What government information is particularly relevant to the Hispanic population? How does the rapidly growing Hispanic population impact governments' application of technology? Laura Godfrey Manager, GobiernoUSA.gov Office of Citizen Services and Innovative Technologies U.S. General Services Administration

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Laura Godfrey joined GSA in June 2005 as a bilingual content manager for GobiernoUSA.gov, the Spanish counterpart of USA.gov, within the Office of Citizen Services and Innovative Technologies. Today, as the manager of GobiernoUSA.gov, Ms. Godfrey works across government agencies researching, developing, evaluating, and maintaining information on the portal, and analyzes data and market trends to better serve the Hispanic community. She co-leads the Federal Multilingual Websites Committee to improve multilingual online communications within the government. Ms. Godfrey actively represents the agency and the government in the media and in outreach activities to non-profit and community-based organizations. Prior to joining GSA, Ms. Godfrey worked for a combined 13 years as a web content manager for MedlinePlus.gov, the consumer health website of the National Library of Medicine, NIH; a multimedia content developer at a health Internet startup; and as an information/marketing officer in the Office of Public Information of the Pan American Health Organization (PAHO/WHO). The work performed during her 8 years of service at PAHO involved documenting existing health and environmental programs throughout Latin America, and producing and marketing videos and radio spots, both in the U.S. and throughout the Western Hemisphere. Ms. Godfrey is originally from Argentina. She completed advanced classical music studies at the Conservatorio de Música Gilardo Gilardi in La Plata, Argentina and holds a B.A. in Communications from the University of Maryland. In 2008, Ms. Godfrey was invited to become a collaborating member of the North American Academy of the Spanish Language, a very prestigious honor only given to those professionals whose work have reshaped communications in Spanish in the United States.