You Should Probably Be A/B Testing, presented by Nick Disabato

6PM-6:30PM: Gather and socializing, light snacks provided by Wellspring.

6:30PM-7:30PM: @nickd (https://twitter.com/nickd) explains why You Should Probably Be A/B Testing

A/B testing is the new hotness in vetting small design changes, but how do you go about doing it? I’ve been A/B testing for lots of clients (http://draft.nu/revise/) for the past year or so, and I’ll be talking about my methodology: how, what, and when to test, and how to make sure you’re getting the best impact from your tests.

Nick Disabato (http://nickd.org/) is a designer and writer from Chicago. He runs Draft (http://draft.nu), a small design consultancy in Logan Square, and has been making websites and helping others ship software for quite a while now. He’s probably most known on the internet for writing and publishing Cadence & Slang (http://cadence.cc), a very small book about interaction design.