Results Oriented Website Quickstart

Everybody has a website, but very few have sites that actually look professional, engage visitors, drive traffic and get results. Truly successful websites are built differently. Come learn from one of the top Interactive Marketing and Web Development companies about the strategies, tools and tactics that leading websites are using to drive real results.

You will learn how to create and market a next generation website using a revolutionary distribution of the world’s most popular open source website platform, Open Enterprise Drupal (http://www.leveltendesign.com/enterprise).

This free course is an accelerated half day version of the full Results Oriented Website Jumpstart course (http://leveltendesign.com/training/workshop/row-101) and consists of 3 hours of lecture and demonstrations.

Learning Goals

Understanding the essential components of a successful website Content management system installation and configuration Adding, editing and managing site content Selecting themes and modifying page layouts Fundamentals of search engine optimization (SEO) Optimizing content for search engines and humans Intro to social media and profile setup Integrating social media interactions into your site Managing projects to continually maximize results Intended Audience

Small business and organization managers in need of a productive web presence on a tight budget. It is ideal for those who either want to manage their own site or need a solid understanding of modern web strategies and tools to better engage with their web team. Marketing Managers, IT Directors and other website stakeholders at midsized and larger organizations wanting to learn how to build a more engaging web presence, generate more traffic, build a bigger digital footprint, generate more sales and streamline processes. Any of the millions of people already using Drupal who want to go beyond just building sites and into creating highly trafficked, interactive hubs that makes a true business impact. Prerequisites

No prior web development or marketing experience is required. Students should be familiar with using computers.