Results Oriented Social Media - Facebook for Business

Few people know how to make facebook source leads, engage visitors, drive traffic, generate sales, and get results. To make matters worse, every successful facebook marketing campaign is different.

Come learn from one of the top Interactive Marketing and Web Development companies about the strategies, tools and tactics that successful facebook marketing campaigns have used to drive real results on facebook. You will learn how to create and develop a facebook campaign which integrates search engine optimization (seo), email marketing, and other online and offline tactics.

This class consists of 1 hour of lecture & demonstrations and and 30 minutes of Q&A (as long as it's necessary).

Learning Goals

facebook account creation and configuration Understanding the essential components of a successful facebook campaign Adding, editing and managing public fan pages Brand consistency on facebook Fundamentals of search engine optimization (SEO) for facebook Optimizing content for facebook Using video and photos to drive traffic and increase followers/fans Integrating facebook features and apps into your site Defining goals and measuring results Your Instructor

On one hand Giovanni Gallucci (http://gallucci.net) is a recovering Microsoft .NET programmer turned online brand strategist and internet journeyman. He develops online marketing and audience development strategies for forward-thinking clients in music, missions, media, faith, film, tv, tech & causes interested in breaking new ground online.

On the other hand he is a professional photographer and filmmaker (http://LiveLoudTexas.com) who focuses on the same, using media to enhance his marketing, seo, and social media work.

Giovanni also teaches how social media and SEO aligns with offline marketing and pr strategies at bootcamps and private workshops across the great state of Texas and around the world. His speaking style is vibrant, frank, humorous, energetic, and personal.

Intended Audience

Small business and organization managers who need to learn the basics of social media marketing and how to integrate it into their company’s other marketing and advertising efforts. It is ideal for those who either want to manage their own social media campaigns or need a solid understanding of online marketing strategies and tools to better engage with their marketing, advertising, pr, or communications team.

Marketing Managers, IT Directors and other website stakeholders at midsized and larger organizations wanting to learn how to build a more engaging web presence, generate more traffic, build a bigger digital footprint, generate more sales and streamline processes.

Anyone already using social media who want to go beyond just chatting with others and into creating highly trafficked, interactive social hubs that makes a true business impact.

Prerequisites

Some prior marketing experience is required. Students should understand the basic principals of sales and marketing techniques. Students should be familiar with using computers.

This beginner to mid-level facebook for business class has been created specifically as a compliment to the Results Oriented Web Meetup Group (https://www.meetup.com/rowdfw/).