Results Oriented Social Media - Integrating Social Media with Email Marketing

Are you wondering how to add social media to your email communications? Email and social media marketing go together like the Avengers. They can be effective on their own; however, when combined, their (super) powers can save the world and exceed your marketing goals.

In this class we’ll show you how to combine email marketing with your social media efforts like a superhero.

You might ask, “Hey, isn’t email dead?” sigh How many times have you checked your email this week? Today? In the last hour? Still wonder if email is dead? (I'll cheat a little and give you a hint: it's not.) Now, let’s continue.

This class will quickly dispel the “email is dead” myth to the naysayers and will show you how to breathe new life into your email marketing program like you never though you could.

Come learn from one of the top Interactive Marketing and Web Development companies (http://leveltendesign.com) about the strategies, tools and tactics that successful email marketing campaigns have used to drive real results via social media. You will learn how to create and develop a social media campaign which integrates newsletters and email marketing.

This class consists of 1 hour lecture& demonstrations, and 30 minutes of Q&A.

Learning Goals - In this class you’ll learn how to:

extend the reach of your emails; find and develop new platforms of different audiences; take advantage of different channels; understand the difference between social sharing and connecting; use email to introduce readers to your social platforms; integrate social media into your email templates; send dedicated social media emails to subscribers; incentives users to connect to your brand and share it with others; promote newsletter signups via social media; build an opt-in form on facebook; include sms in your email campaigns; and much more... Your Instructor

Giovanni Gallucci (http://gallucci.net) has a renaissance soul. On one hand he is a recovering Microsoft .NET programmer turned online brand strategist and internet journeyman. He develops strategy for online marketing and audience development for forward-thinking clients in music, media, film, tv, tech & causes interested in breaking new ground online.

On the other hand he is an aspiring photographer and filmmaker (http://liveloudtexas.com) who focuses on the same, using media to enhance his marketing, seo, and social media work. Giovanni also teaches how social media and SEO aligns with offline marketing and pr strategies at bootcamps and private workshops across the great state of Texas and around the world. His speaking style is vibrant, frank, humorous, energetic, and personal.

Intended Audience

Small business and organization managers who need to learn the basics of social media marketing and how to integrate it into their company’s other marketing and advertising efforts. It is ideal for those who either want to manage their own social media campaigns or need a solid understanding of online marketing strategies and tools to better engage with their marketing, advertising, pr, or communications team.

Marketing Managers, IT Directors and other website stakeholders at midsized and larger organizations wanting to learn how to build a more engaging web presence, generate more traffic, build a bigger digital footprint, generate more sales and streamline processes.

Anyone already using social media who wants to learn how to create highly trafficked, interactive social hubs that make a true business impact.

Prerequisites

Some prior marketing experience is required. Students should understand the basic principals of sales and marketing techniques. Students should be familiar with using computers.

This beginners-level email & social media marketing class has been created specifically as a compliment to the web development and design classes from the Results Oriented Web Meetup Group (https://www.meetup.com/rowdfw/).

Schedule

6:30 - 7 Arrivals and networking
7 - 8 Presentation
8 - 8:30 Q&A
8:30 - 10 More networking