The San Diego Alternative Energy Meetup Group Message Board › Green Building › Seeds Have Been Sown for Plant Company?s Demonstration Green Roof
San Diego, CA
Posted date: 3/19/2007, SDBJ
Business Promotes Benefits of Eco-Friendly Roofing System
An environmentally friendly green roof familiar to Europeans has been planted at the Good Earth Plant Co. in Kearny Mesa as a small step toward reducing the effects of water runoff and global warming.
President Jim Mumford started his company 30 years ago when his love for the outdoors led him to bring the beauty of nature into San Diego?s indoor environments. The Good Earth?s mission is to create custom interior designs for businesses and homes that ensure beauty, productivity, quality of life and quality of air.
Mumford is taking his business outdoors again with a commercial green roof he?s planted at his business on Armour Street, near Balboa Avenue and Convoy Street.
Green roof technology is a lightweight roofing system that supports plants. The existing roof at Good Earth was replaced with a waterproof membrane. Then a root barrier, drainage layer and soil separator were installed and plants were put into place. Green roofs can consist of a variety of plants from flowers to vegetables, and Mumford chose regional native plants to maximize the environmental benefits and reduce water use.
?We have to start getting serious about ways to improve our environment and reverse some of the damage we?ve done,? said Mumford, a certified landscape professional. ?I?m excited about creating this project and driving the market for green roof technology in San Diego.?
The technology is popular in Europe and used in some North American cities, including New York, Chicago and Portland, Ore., according to Mumford.
?Green roofs are successfully improving the environment and providing benefits for businesses and homes around the world,? Mumford said. ?Why can?t we bring them to San Diego and make them successful here??
Mumford is using his own business to demonstrate the environmental benefits of green roofs, which, he says, include:
? Lowering energy use and energy costs for businesses and residences by insulating buildings and keeping them cooler in summer, warmer in winter;
? Preventing water pollution by reducing the amount of storm water entering sewer systems as well as slowing it down and cleansing it;
? Lowering ambient air temperatures, offsetting climate changes; and
? Cleaning the air with the natural properties of photosynthesis by plants and reducing airborne particulates.
?This is not wacky stuff,? Mumford said. ?Buildings from Chicago City Hall to the headquarters of the Gap in San Bruno have green roofs. With this project, I can spread the benefits of plants far beyond just one building, and far beyond today into the future.?