Fashion Mash-Up Workshop: B2B PRODUCTS IN THE LOCAL FASHION INDUSTRY

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TOPIC: BUSINESS TO BUSINESS (B2B PRODUCTS) IN THE LOCAL FASHION INDUSTRY What is B2B? Business-To-Business (B2b) is a transaction that occurs between two companies, as opposed to a transaction involving a consumer . MISSION: To examine what type of B2B businesses can help the local fashion industry. To also examine why B2B (Business To Business) approach is an alternative to B2C (Business To Consumer) in the local fashion industry. DISCUSSIONS: How do you define your market? Who are your customers? Why business to business instead of business to consumer? What does your business plan look like? How did you get started? What are the benefits of doing business to business? How do you promote your product/company? What are the technology challenges in business to business? What are the big trends in B2B for the fashion industry? What makes a good B2B entrepreneur? What are necessary qualities or skills to be successful? PRESENTATION BY:

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STITCH LABS (http://www.stitchlabs.com/) works with design-focused companies either starting out or struggling with their current way of managing contacts, saleable inventory, line sheets, invoices, payments, packing slips, and expenses. If you’re a business owner TIRED of managing: contacts with email or business cards, inventory on spreadsheets, invoices with Microsoft Word, paper receipts for expenditures, daily operations with QuickBooks SPEAKERS:

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JOANNA RILEY WEIDENMILLER (http://www.linkedin.com/pub/joanna-weidenmiller/4/147/170) is the co-founder and CEO of The One Page Company, a communications company that specializes in utilizing the next generation of user interface applications to create OnePage Proposals and delivering them across all platforms. The company is based in San Francisco, CA and its technology partner, We@link is based in Shanghai, China. She is partner of 360fashion (http://www.360fashion.net/) a global network enabling the leading web and mobile applications for high level fashion professionals to build their brand image. Joanna is CEO of EventPod China, a new technology streaming live photos from networked cameras instantly on TV/display screens. EventPod is based in the USA and has successfully partnered with the leading event and photography companies in China.Joanna sits on the international board for WildAid advocating to end illegal wildlife trade. Prior, Joanna was CEO and founder of Performance Advertising Associates in New York and Chicago, a outsourced company specializing in business to business marketing for Fortune 500 companies. Joanna was born and raised in San Francisco, CA and was a full scholarship rower at The University of Virginia, where she received her BA in Foreign Affairs.

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DAVID ZILBERMAN (http://www.linkedin.com/in/davidzilberman) is the Founder and CEO of iRazzle ( www.irazzle.com (http://www.irazzle.com/)). iRazzle is a social commerce platform for indie designer fashion. iRazzle is focused on helping designers and retail boutiques to generate demand and engage their fans and consumers through social media and to provide a way for their customers to “discover online but buy in-store.” The combination of activating fans using social media and ultimately driving them to stores is what makes it “social commerce” for retail based on a B2B2C model. Stay tuned for the iRazzle initial product launch.

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JAKE GASAWAY (http://www.linkedin.com/pub/jake-gasaway/6/a6a/467) has a BA in Marketing from Western Michigan University along with an MBA from St. Mary’s College of California. Jake spent the first 10 years of his career in B2B sales and management roles for marketing giants Philip Morris U.S.A and the Campbell Soup Company. Recently Jake turned his attention to the small business B2B world after seeing the problems his family had due to a lack of efficient tools available for them to manage their business at an affordable price. The combination of his experience with manufacturing companies, his business partner Brandon Levey’s history in the small business apparel world, and the struggles his family faced with managing their business, Jake and his two business partners started Stitch Labs (http://www.stitchlabs.com/).

MODERATOR:

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BRAD CARRICK (Co-Moderator) Solz Shoes (http://links.visibli.com/593a1d219b5c163d/?web=d76f4f&dst=http%3A//www.solzshoes.com/) CEO. San Francisco Fashion And Merchants Alliance ( SFFAMA (http://links.visibli.com/593a1d219b5c163d/?web=d76f4f&dst=http%3A//sffama.com/)) Marketing. Brad Carrick is the owner and founder of SOLZ Shoes (http://links.visibli.com/593a1d219b5c163d/?web=d76f4f&dst=http%3A//www.solzshoes.com/). SOLZ Shoes (http://links.visibli.com/593a1d219b5c163d/?web=d76f4f&dst=http%3A//www.solzshoes.com/) combines a lifestyle shoe company with an extendable microbranding platform. It has designed and patented a unique, lightweight casual shoe that folds up in a small “capsule” that can be clipped on to bags or clothing. It has also launched “The Walk Street Movement” and “The Sneak In Artist” as additional lifestyle brands. SOLZ is the name of the company and also the flagship brand. SOLZ shoes is marketed as the “Ultimate Beach Shoes” and a platform for self-branding, sponsorship opportunities enabling working with clients to license or franchise any of their brands.

About ‘ FASHION MASH-UP (http://links.visibli.com/593a1d219b5c163d/?web=053bb7&dst=http%3A//fashiontwitup.onsugar.com/)’. Our mission is to provide an open dialogue/ forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘ FASHION MASH-UP (http://links.visibli.com/593a1d219b5c163d/?web=053bb7&dst=http%3A//fashiontwitup.onsugar.com/)” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance (http://links.visibli.com/593a1d219b5c163d/?web=053bb7&dst=http%3A//sffama.com/).