Product Development for the Non-Engineer & Civinomics Exclusive Startup Demo

Speaker: Alexander Cowan, Founder & CTO Leonid, and Author “Starting a Tech Business

What’s the key to developing a technology-based business in a new or existing company? Is it being lean? Agile? A rigorous customer discovery process? Having a killer app? The bad news: it’s all that and more.

The good news: there’s a scientific, repeatable, and highly learnable approach to all these things. This practical discussion is filled with specific examples and structured take-away’s that participants can use to follow up and spring into action.

Join entrepreneur and author Alex Cowan for a practical discussion of today's best practices. Alex studied Economics, Engineering, and Chinese at Stanford University. His first startup, Compass, now operates as Govplace providing enterprise solutions to government. He got his first view of a Silicon Valley startup as an intern at Trilogy Development Group and in 1999 left Stanford to join Scout Electronics. Following Scout, Alex contributed at other wireless startups and later joined VoIP applications provider BroadSoft, running their professional services business. In 2007 Alex founded Leonid where he is now CTO. Alex has always had a strong interest in helping others distill, understand, and apply best practices to their business. His role as a mentor and advisor to other startup’s led to his writing ‘Starting a Tech Business’ with the team at Wiley.

You'll leave this session with practical tools you can start applying the next day. For more on Alex and 'Starting a Tech Business' please see

Topic: Civinomics Exclusive Startup Demonstration
Speaker: Robert Singleton, Brand Manager, UCSC Politics Graduate

Civinomics is a local startup company whose mission is to provide communities with the tools needed to more effectively manage civic information and collective decision making. Over the past year our company has interviewed over 2,500 members of the community about a wide variety of local issues using our unique mobile application and survey tool. On September 5th, we will be demoing our online community workshop platform, that facilitates civic crowdsourcing and public discussion; as well as discussing some of our upcoming campaigns and what we have learned after our first year in business.

Presenting will be Robert Singleton, political domain expert and charismatic brand manager for Civinomics. He has extensive experience as a community organizer and in public relations, having worked on over a dozen political campaigns in Sonoma and Santa Cruz Counties. Singleton currently manages Civinomics on-the-ground operations and recently graduated with a degree in Politics from UCSC.

For more information please visit

This is a Joint Meetup of New Tech & MakersFactory with Cruzio

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  • Sara I.

    Alex Cowan's talk was great -- one of the more relevant (to me) talks I've heard at this meetup. I look forward to reading his book and will check out his website, too. Also enjoyed hearing about Civinomics.

    September 5, 2012

  • Melody S.

    This Meetup is free courtesy of Civinomics!

    September 5, 2012

  • Krissie O.

    Come check out what the Civinomics crowdsourcing tool could do for your organization or company. The MakersFactory will be using it to elicit suggestions from the community about their 3D manufacturing needs as it relates to product development, animation, body scanning and architectural modeling. We're excited to be working with Civinomics as they launch their new online tool and eager to see the responses from the survey workshop.

    September 3, 2012

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