Localization at Startups

When startups think about going global, they might be faced with different challenges than larger, more established companies: Do they have an international strategy? Internationalization or localization expertise in-house? What is the budget? At what stage in their development as a business should they go global? Who drives and supports the decision to go global?

A panel of localization managers from three Bay Area startups share their thoughts and recommendations on building a successful localization strategy for startups. Topics include:

• The role of Localization Manager within a startup

• Effective global content strategies for startups

• Localization tools and processes

• Placement/support of localization within a startup

• International Product Management

Panelists:

Patrick McLoughlin is Senior Localization Program Manager at Eventbrite, where he manages global simships of the popular ticketing platform in 14 markets. He has more than 15 years’ experience in the language industry ranging from translation and interpreting, language teaching and multilingual desktop publishing to subtitling, machine translation and lexicography. Prior to Eventbrite, Patrick spent five years at Yahoo!, as both Localization Project Manager and Terminology Manager.

Silvia Oviedo is the Localization Manager at Pinterest, where she focuses on growing Pinterest's international footprint. Since the beginning of her career she has managed communities, content, localization and international at companies such as Yahoo!, eBay or Pinterest. For a while, she also ran her own internationalization, blogging and Search engine optimization consulting company. She studied Translation and Interpreting at Universidad Complutense in Madrid and Strategic Decision and Risk Management at Stanford.

Mark Bulmer leads International Product Management at Ask.com, developing and launching search and content products for a wide range of international markets. Prior to this, Mark spent 10 years bringing consumer internet products to global audiences at a number of leading brands – Yahoo!, Flickr, Wanadoo, Orange, based in the US and in Europe. Mark has a Masters Degree in Digital Media.

Katell Jentreau started her career as an English-to-French translator, and has been working in localization for 15+ years, both on the vendor and client sides. She is currently responsible for all localization work at Box, one of the leaders in enterprise cloud-based collaboration platforms, based in Los Altos, CA. In 2013, Katell also joined the board of the Women in Localization, an organization dedicated to promote professional development, networking and continuous education among its rapidly-growing membership.

Host/Moderator: Eva Gross leads localization at LiveCareer, helping launch LiveCareer's core products into global markets in 2014. Prior to joining LiveCareer in September 2013, she worked at Apple and Language Automation, Inc. Eva has been a German<>English freelance translator since 2000 and earned her Master Degree in Translation and Localization Management from the Monterey Institute of International Studies in 2010.

Schedule:

6:30-7:00 Social time with snacks
7:00-8:00 Presentation and discussion
8:00-8:30 Social time

Join or login to comment.

  • Eva G.

    We have had several requests for a recording of this event from folks who can't make it. Would anyone be willing to volunteer to record it?

    November 27, 2013

    • Kimo C.

      Hi any chance this was successfully recorded?

      March 25, 2014

    • Norbert L.

      Sorry, the attempt to record this event failed because the battery of the camera didn’t last long enough. However, the event will be repeated by IMUG on April 17 in Los Altos: http://www.meetup.com...­

      March 25, 2014

  • Mike M.

    Solid content by a solid panel of experts. Well done!

    1 · December 3, 2013

  • A former member
    A former member

    Great event--really helpful!

    2 · December 3, 2013

  • Eva G.

    Thanks guys! If you have any tips of things we could improve or do differently in the future, we would really appreciate them too! ;-)

    December 3, 2013

  • Jessica R.

    Great speakers, super interesting!

    2 · December 3, 2013

  • John R.

    Very interesting panel and discussions afterwards.

    1 · December 3, 2013

  • Eva G.

    Hi all, thanks so much for attending our meetup yesterday! It was an honor and pleasure to have you all here. If possible, could you please provide me with feedback? We may do similar events in the future, and any feedback would be greatly appreciated so we can fine-tune this as much as possible. Please post your feedback here or email me at [masked]. Thanks!!!

    December 3, 2013

  • Ultan

    Sounds fantastic sorry I couldn't make it. Well done.

    1 · December 3, 2013

  • Jesse S.

    Great meetup!

    2 · December 2, 2013

  • Douglas H.

    best meetup ever - very informative, well planned and executed. thanks!

    3 · December 2, 2013

  • Norbert L.

    How to find the LiveCareer office: The LiveCareer office is located on the corner of Eddy St and Cyril Magnin St, across Hallidie Plaza and Market Street from Westfield San Francisco Centre, right between Payless and Carl’s Jr. Please enter the glass doors with the golden frames, sign in, and proceed to the elevators. The office is located on the 6th floor.

    1 · December 2, 2013

  • Hao Anh L.

    Dude, there are other websites for that kind of info. glassdoor.com or salary.com

    December 2, 2013

  • Jose P.

    Being LiveCareer the host (thanks Eva!), will the panel also share some insight about salary expectations as a L10N Manager?

    December 2, 2013

    • Jose P.

      But from the point of view of the aspiring LM, it would be so good to hear about ballpark numbers or how to know what to expect.

      December 2, 2013

    • Eva G.

      Trust me, I know, but figuring that out is all part of the career game. ;-)

      December 2, 2013

  • Norbert L.

    Twitter hash tag: #sfglobalization.

    1 · November 26, 2013

    • Joe K.

      I don't know about the rest of you, but I will certainly misspell #sfglobalization in the heat of the moment. :-) How about #sfg11n?

      December 2, 2013

    • Jose P.

      I will certainly mistype that one too, but it looks much easier :)

      December 2, 2013

  • Eva G.

    @Oleksandr -- We loved your discussion input and questions, and we will be sure to include them into the discussion and give you credit for them! :-) Hope to see you at the next one!

    1 · November 27, 2013

  • Oleksandr P.

    I so wish I could be there. This sounds really really good.

    1 · November 22, 2013

  • Ultan

    Fantastic - hot topic. Unfortunately will be in UK at a conference and cannot make it. Will watch for twitter stream.

    1 · November 22, 2013

  • Jose P.

    This looks very promising, thanks for putting together such an expert panel.

    1 · November 22, 2013

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