UX Eye - The Four Mobile Traps (And How to Avoid Them)

Through watching thousands of mobile usability tests, the folks at UserTesting.com have identified the four most common mistakes that companies make on their mobile websites and apps. After months of research, they're ready to reveal these traps for the first time here at our UX Eye meet up!

In this meet up you'll learn what these mobile traps are, how to recognize them, and what you can do to avoid them.

The Talk

Many companies struggle to achieve the same success in mobile that they have with their computer apps and websites. The features and business models that drive success on computers often produce failure in mobile.

When a mobile app or website struggles, it’s usually because the company made one of four common mistakes. This session, led by a veteran mobile industry strategist, will discuss these four mobile traps and how to avoid them, with video excerpts from “think aloud” user tests of real mobile apps and websites.

The Speaker

Michael Mace is a long-time mobile computing veteran. He was VP of Product Planning at Palm and spent ten years at Apple in a variety of roles including director of Mac platform marketing and director of worldwide customer & competitive analysis.