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Presented by Herval Freire, a Brazilian entrepreneur part of Start-Up Chile's 2011 round, the objective is to present a general overview of some of the most common (and yet fatal) mistakes startups make during their early days, many of them experienced first-hand by the Herval himself in his 9 years of startup life. Instead of advice, it's a list of 'what not to do' to succeed.

"Herval is a startuper since 2002, having founded 4 startups of his own and helped dozen others to go live"

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