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Topic| Alphabetical Entrepreneur

Products are crucial, business plans are imperative, and marketing is non-negotiable. But the real difference between success and failure in startups is the character of the entrepreneur. Some people are wired to win in the the entrepreneurial marketplace, and for some no amount of capital or planning will help them overcome themselves. Greg Smith examines the entrepreneurial personality with a preview from his new book, The Alphabetical Entrepreneur. Hear him discuss some of the twenty-six traits that separate successful entrepreneurs from those that don't last long past the start up phase.

Your Instructor| Greg Smith, Black Lake Studio

Greg is a storyteller who understands not only how and why stories work but how to harness their power for books, brands, and businesses. Greg has written, co-authored, or edited dozens of books and articles, including fiction and non-fiction on subjects as diverse as business management, history, contemporary events, and religion. He is in demand as a ghost writer, collaborator, and freelance editor. He is the founder and chief creative officer of Black Lake Studio, which creates branding and marketing content for print, web, and video. Learn more at www.SmithGreg.com.