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Class-Why selling can be your hardest step and what to do about it

20 available spots | FREE for Start Garden members | $25 for non-members

PLEASE REGISTER AT START GARDEN

Topic| Why selling can be your hardest step and what to do about it

Points that will be discussed:

·  How to get the first sale and who that might be

·  Testing your sales package

·  Who is facilitating the purchase and who is deciding to buy

·  Three key steps needed to sell anything to anyone

·  Why the selling personality is different

·  Turning “No” into “Know” and why “no” can be a good thing

Who should attend?

·  Leadership from startup companies (especially if you have never had a fulltime sales job)
·  Sales leaders from any size company (learn some new sales perspectives)
·  Funding sources from VC’s to Angel groups
·  Inventors that have never sold
·  Anyone that gets hives when you think about cold calling.

Your Instructor| Mike Suman

Mike spent many years as a Group VP for $22 billion company and currently holds 51 Patents. He is Author of the Book "Should Your Idea Become a Business?” and hosts a weekly NPR talk show titled "Innovation Talk". Mike currently has five websites selling product as well as a furniture B2B business that just started exporting furniture from Michigan to Japan. He recently acquired a Major League Baseball license, now selling to all 30 teams as well as developed a nationwide distribution network. Mike is a volunteer to many Entrepreneurial Groups throughout West Michigan.

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