Class: MVP-Finding the Right Customer

Cost: Free to Start Garden members| $25 non members

PLEASE REGISTER AT START GARDEN (http://startgarden.wildapricot.org/events?eventId=918638&EventViewMode=EventDetails)

Topic | MVP-Finding the Right Customer

Join Seth Starner as he takes you through steps that will help you uncover the best market for your Minumum Viable Product. He will teach tools that are easily performed to understand the customer, the end user and channel.

Your Instructor| Seth Starner, President at NewNorth Center for Design in Business

Designers and innovators are always asking, “what is the situation and what about it can be improved?” If you can figure out what drives a system, whether on a company level or societal level, you then have the ability to rethink how the system functions. And for me, what drives me to achieve these outcomes is my need to find relevancy and meaning.

To me, my responsibility as a designer is to help companies stay relevant to people and communities. What I liked about Amway was the reach and resources, which allowed me and my team to connect with people across the globe. Working in far flung places like Africa, Thailand and Europe has allowed me to dig deep and work with distinct cultures to reach creative solutions that are valuable within those unique communities.

Now as President of NewNorth, I get the opportunity to engage companies and organizations in West Michigan as they ask tough questions about how to grow and stay relevant to the customers and communities they serve. Engaging and educating local leaders on the opportunities for innovation in their organizations is a great way to be part of the evolution of the area into a national hub for design.