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Keizai Society’s 23rd Anniversary Shinnenkai Reception (Alliance Event)

Register HERE.


$40: Early Bird Discount for first 60 registrations by Monday, January 7 (11:00 pm)
Please take advantage of early bird discount. Quantity is limited so act fast!
$50: Regular Registration by Monday, January 21st (11:00pm)
$75: Late Registration by Thursday, January 24th (Noon)
$100: Walk-ins (Subject to room capacity / cash or check only)


Please join us in celebrating Keizai Society’s 23rd anniversary at our Shinnenkai on Friday, January 25th at 6:00pm at the Palo Alto Hills Golf and Country Club. We will be honoring Secretary Norman Y. Mineta with a Lifetime Achievement Award for his contributions to US-Japan relations.

2013 Lifetime Achievement Award Recipient and Keynote Speaker:

Secretary Mineta’s career in public service has been both distinguished and unique. For almost thirty years, Mineta represented San Jose, California, first on the City Council, then as mayor, and then as a Member of Congress. Mineta served as the chairman of the House Transportation and Public Works Committee from 1992 to 1994 and chaired the Subcommittee on Aviation and the Subcommittee on Surface Transportation. He was the primary author of the Intermodal Surface Transportation Efficiency Act of 1991. In 2000, Mineta was appointed by President Bill Clinton as the United States Secretary of Commerce. There Mineta was known for his work on technology issues, for achieving international cooperation and intergovernmental coordination on complex fisheries issues, and streamlining the patent and trademark process. Mineta was appointed Secretary of Transportation by President George W. Bush, where he served until 2006. Following the horrific terrorist acts of September 11, 2001, Mineta guided the creation of the Transportation Security Administration -- an agency with more than 65,000 employees -- the largest mobilization of a new federal agency since World War II. Mineta was also a Vice President of Lockheed Martin where he oversaw the first successful implementation of the EZ-Pass system in New York State.

Recognized for his leadership, Mineta has received numerous awards including the Presidential Medal of Freedom -- the highest civilian honor in the United States -- and the Wright Brothers Memorial Trophy, which is awarded for significant public service of enduring value to aviation in the United States. While in Congress, he was the co-founder of the Congressional Asian Pacific American Caucus and Chair of the National Civil Aviation Review Commission in 1997.

We will also be performing our traditional Kagamiwari (sake barrel "breaking") ceremony. The Consul General of Japan, Hiroshi Inomata is expected to lead this tradition.

Keizai Society’s theme for 2013 is "Redesigning US-Japan Business for the Next Generation," underscores the new relationship structures and modes of commerce evolving today between US and Japanese companies. This year's theme also reflects the skyrocketing involvement of young and often entrepreneurial Japanese people in the US-Japan business scene. These trends ensure that both US-Japan business and Keizai Society forums hold many exciting surprises in store for us in 2013.

Start off 2013 by strengthening your existing business relationships and forging new ones. Bring lots of business cards to exchange, including one to enter the drawing for the exciting door prizes. We look forward to celebrating 2013 with you at our 23rd anniversary Shinnenkai. Due to the anticipated number of attendees, early registration online ( is highly recommended. We cannot guarantee that there will be room for walk-ins.

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