This is a group for anyone interesting in learning about and applying the Jobs-To-Be-Done framework to innovation, product development, and marketing.

We'll be exploring customer interview techniques, sharing practical tips on how to get started and learning about what Jobs To Be Done can do for our products. 

If you're curious about what #JTBD is or just want to learn and share about it, this is the group for you!

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Bill

I started the group because there wasn't any other type of group like this. I've met some great folks in the group who have become close friends and have also met some amazing business owners.

Bill, started New York City Gay Craft Beer Lovers

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