TechLife Columbus

DEC Presents: The Branding Revolution And Why You Should Rethink Your Brand Now

Nov 21, 2013 · 12:30 PM
Dublin Entrepreneurial Center

DEC Presents: The Branding Revolution And Why You Should Rethink Your Brand Now.

Join us at the DEC on Thursday, November 21 from 12:30pm - 1:30pm in the Boardroom.

Program:
Simply put, the competitive landscape and marketing realities for business have completely changed. Competition has expanded globally while marketing has contracted to the user controlled bubble. There are little to no common narratives that tie us and everyone is shouting just to make one more sale. The noise is drowning out the signal thus branding has emerged as the only durable differentiator in this new paradigm. Everyone knows they need a ‘brand’ but what is it? We will explore what we believe to be this new paradigm and how you can stand up and stand out by rethinking your brand now. You will walk away with knowing:

• What is a ‘brand’?

• The expanded competitive landscape

• The new marketing realities

• Moving from traditional positioning to purpose with courage

• 5 ways to rethink your brand now

**All attendees will receive a free brand audit questionnaire to start rethinking their brand now

Presenter: Mathew Brian, CEO, Mathews Columbus

Mathew Brian is the founder and owner of Mathews Columbus, a brand-obsessed ad agency and served on the board of Providence Holdings. His book, Courageous: The Art and Science of Making Your Brand Matter will be available mid-2014. He is also the co-founder of Huddlewoo.com, linking ordinary people with extraordinary people through live video chat technology.

As an emerging thought leader on branding, Mathew brings the ability to solve big creative challenges through a combination of inspired vision and practical strategy. He has crafted courageous brands for diverse companies in many categories like a half-billion dollar credit card processor, a large digital agency, one of the largest online auction companies and for many purposeful startups. Mathew served in various marketing capacities at Cleveland Clinic, ranked as the third best hospital in the country. He then worked as the Creative Director of a digital agency before going off on his own to focus on branding. He also has the added benefit of entrepreneurial experience grounding his creativity in an extensive understanding and appreciation for budgets, cash flow, business models and deadlines.

Please register on meetup.

Location:

The Dublin Entrepreneurial Center is located at 565 Metro Place South, Suite 300, Dublin, Ohio 43017. For more information visit our website or even better join the conversation on twitter, facebook, or LinkedIn.