Cross Channel Programmatic POSTPONED
THIS EVENT HAS BEEN POSTPONED AND WILL RUN AT A LATER DATE. A bit like eggs and bacon or salt and pepper, delivering programmatic campaigns both on and offline is a... Learn more
Can Marketers Get to Grips with the Human Condition?
Knowing your customers is one of the foundations of good marketing. You can’t create an effective marketing mix without understanding who they are, what they want, their... Learn more
CRM and the Promise of Automation
CRM and marketing automation are now part of the staple diet for marketers. They first arrived in the 1980s with contact management databases, promising a new era of... Learn more
ROI & the New Measures of Success
Henry Ford (and others) once said that half of every dollar spent on advertising didn’t work, he just didn’t know which half. Ford died in 1947, but to this day the... Learn more
Is Data the Holy Grail for Marketers?
According to Wired magazine, data is the oil of the 21st century. Just as oil created great riches for those able to extract its value, so data is now generating wealth... Learn more
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