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What in the world is #SocialTV?

“Why should we care about it, who is using it and how is it supporting business?”  - We’re glad you asked, we were wondering the exact same thing - hah! it’s also referred to as #ConnectedTV o_0

Join techMAP on Monday 12th March from 6pm at the Theodore Bull Frog Pub, Charing Cross/Embankment for the very best from London’s #SocialTV scene.  We have 4 speakers, 12-15 minutes each for an hour full of the latest and greatest on #SocialTV. Don’t suppose you’d fancy a meal deal to welcome you through the door, would you? Show your foursquare check-in to Theodore staff for a £9.99 special - freshly made (wo)man (or veggie) burger, portion of chips and a pint of Fosters for £9.99 Yes, you can supplement your pint for a glass of wine! Just smile big and ask.  

#techMAP are just smitten to have such a brilliant speaker line-up to educate us on the subject:
(in alphabetical order of course)

Andy Bell@Bellomatic, from Mint Digital

Andy is Creative Director and founder of Mint Digital. An agency doing some very cool things with #Social TV, and joining the speaker list to share the three things they learned from a recent campaign: Sexperience

Mint Digital has been doing some brilliant work for their clients including:

1. the BIMA-winning.

2. Grand Prix nominated Sexperience 1000 and

3. Bennetton's blockbuster web competition "It's My Time"  which saw 500,000 photo uploads in it's 36 day run.

Recent self funded projects include Stickygram and coming soon, Foldable.Me 

Prior to starting Mint, Andy was head of interactive at RDF Media, home to shows including Secret Millionaire and Wife Swap. 

Cate Trotter, @insidertrends, from Insider Trends

Cate is Head of Trends at Insider Trends, a business that gives clients a no-nonsense look into the future.

Clients include Philips, Lego, JWT and a range of innovative startups.

It’s services take businesses straight to the insight and inspiration necessary to fast-track killer ideas, saving them valuable time and money.

Its ‘fat free’ trend presentations focus on topics such as the future of the smartphone, social media, social TV, ecommerce and more.

Cate will be sharing with us market trends and insights about #SocialTV and their best guess on where the market is headed. 

Guillermo Christen,@g_christen , from Red Bee Media.

 Guillermo Christen is Head of Product Development at Red Bee Media. He leads the company’s efforts in emerging technologies such as social TV and the second screen experience.

Guillermo joined the company in August 2011 following Red Bee Media’s acquisition of the award-winning software company, TV Genius, where he was Head of Development. In this role he led the technical and product roadmap and spear-headed projects in TV social analytics and social TV. Prior to this, Guillermo was Senior Software Developer within the Online Broadband team at T-Mobile in Amsterdam; owner and founder of IT consulting services company, Prome Consulting; and Lead Programmer at cutting edge US computer software start-up, SkillFusion. Guillermo studied Computer Science at the Georgia Institute of Technology, focusing on Artificial Intelligence. 

Jules Hallam@juleshallam, fromSquarefaced Vision 

 Jules is Music editor at web music channel and production house Squarefaced Vision. All his experience is with web TV and there's a huge number of challenges facing the model that he’s going to share with us - Jules will also be explaining why there's not a lot of cross-over between web TV and terrestrial TV! It’s not to be missed really...

His fascination with music culture developed from stealing Pink Floyd records from his father to learn the guitar licks as a teenager, but it was only when he graduated from Warwick University and moved to London when it became an immersive lifestyle. After working for a raft of startup media companies and labels, including Songkick, Mixcloud and Warp Records, his experience with university radio landed him at the Music Editor's desk for

So!  do you have any #SocialTV questions or comments you would like our Speakers to address on the night? Leave them in our comments section below.

You crazy #techMAP kids rock! See you Monday 12th March, 6pm!

Love @BarryFurby @ShannonEastman @RachSahni

Join or login to comment.

  • Cameron C.

    Its a great topic to explore however a common thread was lacking through the presentations. Perhaps a panel style next time would be more appropriate given the disruptive newness of the concept of SocialTV?

    April 16, 2012

  • A former member
    A former member

    It was a really mixed bag of speakers few of which offered anything new or on topic.

    March 13, 2012

  • Jason T.

    I found the talk from Guermo very interesting. Squarface media i think was totalloy in the wrong setting and not for the right audience. Hosts are very friendly and made me feel comfortable. Overall not a bad first time out.

    March 13, 2012

  • A former member
    A former member

    Good effort - not sure how relevant the content was all the time? Would have been good to see a demo and live data rather than desktop analysis?

    March 13, 2012

  • A former member
    A former member

    Look forward to it!

    March 12, 2012

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