{FEATURE} The LBMA Retailer's Dilemma

http://www.theLBMA.com

The Location Based Marketing Association is pleased to be hosting their next event in Amsterdam on the evening of September 27th called the Retailer's Dilemma.

The focus will be on understanding the challenges retailers face in categorizing and selecting the right location-based marketing tools for your stores. Should I use bluetooth or wifi? What about integration with digital signage and point of sale? How do I fit QR codes into the mix? What is the right mix of these solutions for driving footfall vs. increasing dwell time?

Questions, we will discuss include:

1. Why Facebook Deals vs. Foursquare or other platforms?

2. What were the key criteria for determining success?

3. What did you learn from the experience you would change the next time?

4. How do you see the role of other media (non-mobile) such as billboard, print, etc in promoting location-based deals?

Featuring: Media Intelligence Lab on foursquare in food service NL, Roamler on foursquare in The Netherlands, LBMA EMEA on the Dutch Location Based Advertising budget

Retail Panel Includes: Corio, Heineken, Scotch & Soda

Cost: Free for LBMA Members, 40 (Euros) for Non-Members (25% off with LBMA25)

*food and beverages will be provided

Register here (http://guestlistapp.com/events/69258)!