John A.

Location:

London

Member since:

August 19, 2011

Networks

Are you currently involved in a startup?

Yes, Founder of consumer fitness website

If yes, what industry is the startup in?

Health and fitness

What is the biggest challenge you've faced taking a startup from concept to market?

Staying focused on an MVP, not being distracted and ensuring that what we're delivering is valuable to customers. The mistakes we made were not engaging for customers early enough. This meant we spent time and money building features that actually people didn't value. We probably also bit off more than we could chew, trying to build an all singing all dancing product with a bunch of features rather than just focusing on doing a few things really well.

Describe your startup philosophy in a sentence (if you have one)

Work hard, do good, have fun. We think if you work hard to solve a real problem then the rest will look after itself. We're also very keen to learn from the experience so that even if this startup isn't successful the next one will be.

Would you be willing to talk at a meetup about your experiences or area of expertise?

Of course

Introduction

Founder at www.oobafit.com


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