Decoding Gen Y Online Communities

“82% of Millennials in Canada will share their brand preferences online - making it a top personal identifier.” -- 8095 (Edelman’s Millienial Consultancy).

Most PR and marketing professionals know that launching and sustaining a successful community geared toward Generation Y can be challenging and sometimes nonsensical. Nonetheless, marketers can decode their behaviour, brand loyalty and popular trends. Join us in-person as we moderate an in-depth panel discussion on issues surrounding generation Y engagement.

July 31, 2012

@ Hotel Ocho, 6pm - refreshments will be served

195 Spadina Ave, Toronto

#CisionCA

Join The Social Media Ref discussion on Linkedin (http://www.linkedin.com/groups/Social-Media-Ref-4378965).

Opportunity for networking after the panel discussion*

PANELISTS

Jodie Shupac- Contributor/ The Grid

Jodie writes about municipal issues and culture for The Grid. As a freelance writer, she spends her days looking for available AC power outlets and competitive coffee/muffin combos. Jodie lives in Chinatown and likes words, bad Canadian television and walking really fast. She also contributes to OpenFile, Torontoist, The Globe and Mail, Charity Village and DailyXY.

@jshup

Dan Naylor- Services Director/ ISM Search & Social

Dan is the Services Director of a specialist digital agency in London, ISM Search & Social. He is responsible for strategy and content delivery across the agency. Dan began focusing on digital marketing and audience behaviour in 2006 and moved to the agency-side in 2010.

ISM advises corporations including Mercedes-Benz, Arcadia Group, Jaguar Land Rover and AIG. Dan is shamelessly excited about the ongoing potential of digital marketing and the convergence of quality data, creative thinking and client ambition.

@dan_naylor

Sheri Campbell- Account Supervisor/ Real interactive

With more than five years of client management, Sheri Campbell possesses expertise in digital strategy, social media, and consumer engagement. Her knowledge across multiple channels allows her to conceptualize and deliver integrated ideas and 360 degree brand planning. Sheri is currently leading strategic planning and execution of digital marketing plans for Energizer Personal Care (including Quattro for Women, Hydro Silk, Hydro (for men), Xtreme3, and Playtex Infant). Sheri was also recently selected to sit on the Board of Directors for MDC Partners Next Generation – an initiative focused on fostering young talent within their greater network of advertising agencies in Canada.

@campbell_sheri

Dave Wilkin- Founder/ Redwood Strategic

As the founder of Redwood Strategic, Dave Wilkin is revolutionizing the way companies engage with youth. Through their flagship platform CampusPerks, Dave and his Redwood team have built a network of over 40,000 advocates. They create proprietary marketing programs with top brands allowing these advocates who represent a wealth of interests, to engage and fuel their student life experiences. A social media and youth advocacy expert, Dave speaks regularly at events across the country. He's received numerous national awards for his innovative approach to youth marketing.

@dwilkin

Jon Sinden- Manager of Digital Content & Social Media/ Maple Leaf Sports & Entertainment

Jon is currently the manager of all Social Media Marketing for MLSE and principal at Big Thinker. He specializes in managing audience engagement and brand relationships in social spaces. Previous experience includes Marketing and Promotions Director for radio station 102.1 the Edge in Toronto and Promotions Director at Flow 95.5. Jon is also a three-time recipient of the Gold Ribbon from the Canadian Association of Broadcasters. He is a lifetime Leafs fan, 15 year Raptors Fan, Toronto FC season ticket holder.

@JonSinden

What is The Social Media Ref?

Influencers in the blogging, journalism, PR, marketing, advertising and academic spaces tackle timely issues in gloves off debates. Past topics include “Are bloggers journalists?” and “Who owns your social media identity?” Social Media Ref events are powered by Cision Canada. Learn more in this video: http://bit.ly/TheSocialMediaRefvideo .