Adding Value to Sports Sponsorship

Traditionally, sponsorships are under utilized, producing a poor return on investment for all parties. But with sports broadcasts dominating the television market at 75% of the most watched live telecasts, the opportunity to capitalize on branding, marketing, and sponsorship investments is worth examining.

Janet will speak about the incredible opportunities being created in the digital space for brands to connect with athletes and sports teams. In the next few years, events on home soil and abroad offer exciting prospects to align with sports properties and catch the attention of passionate sports fans.

About the Speaker:

Janet Doyle, Partner at Dynamic Sports Media (http://www.dynamicsportsmedia.com/)

Janet has a wide variety of experience includes roles at Maple Leaf Sports & Entertainment hosting NBA, NHL, NLL, and MLS events including the FIFA U20 World Cup and managing integrated marketing campaigns, social media and sponsorship activation for large Canadian brands.

After moving to Calgary, Janet founded Dynamic Sports Media to offer integrated marketing and sponsorship strategies for athletes, teams and brands. Over the last 6 months, DSM has created a unique curriculum to teach athletes how to build and manage their personal brand through digital and traditional media. Most recently, Dynamic Sports Media was appointed to manage the social media activation and digital presence for the FIS Audi Lake Louise Alpine Ski World Cup.

This Third Tuesday is sponsored by The Ad Rodeo Association.

Ad Rodeo (http://www.adrodeo.com/) is the celebration of creative excellence in Calgary. Each year, the Ad Rodeo Society provides creative professionals the opportunity to meet, talk, learn, mentor and celebrate what they do through several events that culminate in the Anvil Awards. The Anvil Award represents the special talent and effort it takes to be recognized by your peers for creating the very best.