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Adding Value to Sports Sponsorship

Traditionally, sponsorships are under utilized, producing a poor return on investment for all parties. But with sports broadcasts dominating the television market at 75% of the most watched live telecasts, the opportunity to capitalize on branding, marketing, and sponsorship investments is worth examining. 

Janet will speak about the incredible opportunities being created in the digital space for brands to connect with athletes and sports teams. In the next few years, events on home soil and abroad offer exciting prospects to align with sports properties and catch the attention of passionate sports fans.

About the Speaker: 

Janet Doyle, Partner at Dynamic Sports Media

Janet has a wide variety of experience includes roles at Maple Leaf Sports & Entertainment hosting NBA, NHL, NLL, and MLS events including the FIFA U20 World Cup and managing integrated marketing campaigns, social media and sponsorship activation for large Canadian brands. 

After moving to Calgary, Janet founded Dynamic Sports Media to offer integrated marketing and sponsorship strategies for athletes, teams and brands. Over the last 6 months, DSM has created a unique curriculum to teach athletes how to build and manage their personal brand through digital and traditional media. Most recently, Dynamic Sports Media was appointed to manage the social media activation and digital presence for the FIS Audi Lake Louise Alpine Ski World Cup. 


This Third Tuesday is sponsored by The Ad Rodeo Association.

Ad Rodeo is the celebration of creative excellence in Calgary. Each year, the Ad Rodeo Society provides creative professionals the opportunity to meet, talk, learn, mentor and celebrate what they do through several events that culminate in the Anvil Awards. The Anvil Award represents the special talent and effort it takes to be recognized by your peers for creating the very best.

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  • Jack Z.

    A fabulous meet-up. Janet was an amazing speaker and the topic was highly educational as well as directly related to me personally as my son races Snowboard Cross. Also thanks to the organizer and a big thanks to the sponsor - Ad Rodeo - for the great food. Thanks to Melrose for the location.

    December 12, 2013

  • Cory C.

    For me, this was one of the most on-brand Third Tuesday's I've been to. Janet was an excellent speaker and the information she shared was truly valuable to me.

    2 · December 12, 2013

  • Kali R.

    See ya there! Go Janet!

    December 12, 2013

  • A former member
    A former member

    Had a chance to interview Janet a while back and I always enjoy speaking with her as she has great energy. Definitely interested in this topic.

    1 · December 9, 2013

  • Terry L.

    Damn... 2nd time I've missed Janet speaking. Sorry all, would love to go but my team has just resumed training for the World's Crew Dragon Boat Championships in 2014 Italy and I have to be there.

    December 5, 2013

Our Sponsors

  • Rogers Communications

    Rogers provides the wired and wireless connections we depend on

  • Cision Canada

    Cision helps communicators reach their audiences.

  • Linux

    Goodies and per-release product testing.

  • EOnline

    Offering $25 per meeting and currently looking for interns.

  • SourceForge

    Discounts on Premium accounts with file sharing and extra 10% off merch.

  • Showbiz Spy

    Looking for sm gurus & quality writers. Donating $50 per meeting.

  • FamousFix

    Donating $25 per meeting. Looking for editors in celebrity reporting.

  • Law Firm

    Offering discounts on software design licensing and copyright services.

  • Slippery Fingers Band

    Free entry for members to any venue where the band is performing live.

  • Code Cademy

    Offering tutorials for proven social media marketing development.

  • Celeb Media Group

    Celebrity news blog offering $50 per meeting.

  • Wichita Web Design

    Wichita Webmasters offering discounts on social media marketing services

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