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New Meetup: Crowdsourcing a social media strategy: The CCC at CTT

From: Andrew M.
Sent on: Tuesday, May 26, 2009 9:24 PM
Announcing a new Meetup for Third Tuesday Calgary!

What: Crowdsourcing a social media strategy: The CCC at CTT

When: June 2,[masked]:45 PM

Keeping with the theme of our last meetup, on Tuesday June 2nd we're going to roll up our sleeves and put our heads together to crowdsource ideas, tactics and the social media strategy for Calgary Counselling Centre (CCC).

The Calgary Counselling Centre has the usual challenges facing non-profit organizations - limited staff time and money. If they add more work, something else will have to be dropped. Additionally, the CCC must discourage people from expecting online counselling and it is not their goal to build an online support community.

Joining us will be Katherine Bell, Communications Officer for the Calgary Counselling Centre. Lyn Cadence and Andrew McIntyre will help steer the conversation.

The two projects they have identified that could benefit from social media include:

1. Depression Screening Day is October 8. Their objective is to get everyone concerned about depression to take the test on that day and to educate the public about depression leading up to the event. Particularly at risk are girls under the age of 22, although people of both genders suffer from depression at all ages. They have started a Facebook page which they would like us to evaluate. Consider - what content would appeal to teen to 22 year old girls? In addition, often it won't be those suffering from depression who will seek help, but those close to them who will encourage them and make suggestions.

2. Bravest Men event - which includes a $200. a plate fundraising gala dinner. The speaker will also address a group of grade 7 - 9 students the following day. It will take place the second or fourth week of November. The prosposed topic for this year they hope to address bullying.

Over the last several meetups we've had many excellent conversations about the why's and how's in social media. Here is our opportunity to apply what we know and have learned to help a local non-profit use these tools effectively.

See you there!


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