The Human Side of Social Media Analytics with @JimSterne

The Human Side of Social Media Analytics and a New Metric for a Privacy Worried World

Jim Sterne (http://www.targeting.com/about/about-jim-sterne.html), Founder, eMetrics Summit (http://www.emetrics.org/) and Co-Founder and current Chairman, Digital Analytics Association Technology captures data, stores it, crunches it and reports the results. But the analysis of that data is a human endeavor.

Jim describes what it means to be a top notch analyst in a time when analytical prowess is a make-or-break career skill. This non-technical, non-mathematical session describes the role of the data detective rather than the data scientist and emphasizes the nature of enquiry, curiosity and communication. It's the short-course in how to become indispensable.

As a bonus, Jim offers up a brand new marketing metric to measure how good are you at getting customers to accept being watched, tracked, stalked, collected, scrutinized, accumulated, analyzed and popped into a segmented cubbyhole.

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More about Jim Sterne (@JimSterne (https://twitter.com/jimsterne))

Jim Sterne has spent more than 20 years selling and marketing technical products. He began his career as a professional explainer, helping people understand Visicalc at a time when “personal computer” was an oxymoron. He successfully described sales order processing systems to people using hand-cranked tabulators. He was at the forefront of the Computer Aided Software Engineering (CASE) tool revolution and has clarified the salient points of object-oriented programming to software engineers across the country. To top it all off Jim is a celebrated author with already five titles (http://www.amazon.com/Jim-Sterne/e/B000APGX7Y/ref=ntt_athr_dp_pel_1) under his belt.

AGENDA:

5:30 p.m. Doors open, meet new and old friends

6:00 p.m. Presentation, followed by Q&A session

6:45 p.m. Community mix and mingle

Thank you to our sponsors

Third Tuesday is supported by great sponsors - Cision Canada (http://ca.cision.com/) and Rogers Communications (http://rogers.com) - who believe in our community and help us to bring speakers not just to Toronto but to Ottawa, Calgary and Vancouver as well. Without the sponsors we couldn't make Third Tuesday a truly Canadian affair. So, thank you to the sponsors of the Third Tuesday 2012-13 season: Cision Canada and Rogers Communications.

We want students to be able to attend

Third Tuesday is a great opportunity to hear about the latest developments in social media and to network with business and thought leaders. And we don't want students to miss out on this opportunity. So, if you are a student and would like to attend, don't let the admission fee stop you. Simply present your student ID card at the time you sign into Third Tuesday and we'll refund your admission fee, courtesy of Thornley Fallis (http://thornleyfallis.ca).