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Gini Dietrich says Spin Sucks

Our next Third Tuesday sees the return of one of our most popular speakers, Gini Dietrich. Gini will be doing the Canadian launch of her new book, Spin Sucks, at Third Tuesday.

We live in a world where content farms, Internet spiders, and fake accounts have the potential to ruin one’s experience online.

It certainly would be easy – and quite possible to even make some quick money – by sitting back and gaming the systems.

But, just like the Justice League, Gini prefers to fight evil with good.

At Gini's Third Tuesday session, you’ll learn how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities.

Gini will talk about what is wrong with:

• Whisper campaigns;

• Astroturfing;

• Media manipulation; and

• Unethical business practices.

Then she’ll provide case studies on the organizations that are doing things ethically and responsibly…and winning.

Agenda

5:30 p.m. Doors open, meet new and old friends

6:00 p.m. Presentation, followed by Q&A session

6:45 p.m. Community mix and mingle

Bonus

Every attendee will receive a copy of “Spin Sucks” when you check in at the event. So, you not only can hear and meet Gini Dietrich, you can get your copy of the book personally signed by the author.

Thank you to our sponsors

Third Tuesday is supported by great sponsors - Cision Canada and Rogers Communications - who believe in our community and help us to bring speakers not just to Toronto but to Ottawa as well. Without the sponsors we couldn't make Third Tuesday a truly Canadian affair. So, thank you to the sponsors of the Third Tuesday 2014 season: Cision Canada and Rogers Communications.

We want students to be able to attend

Third Tuesday is a great opportunity to hear about the latest developments in social media and to network with business and thought leaders. And we don't want students to miss out on this opportunity. So, if you are a student and would like to attend, don't let the admission fee stop you. Simply present your student ID card at the time you sign into Third Tuesday and we'll refund your admission fee, courtesy of Thornley Fallis.

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  • Jim C.

    Just a note to say that you can also get a 45-day free access to Spin Sucks at Safari Books Online; simply look at the inside back page for instructions and a code. They also have a iOS, Android and BlackBerry 10 app; I am reading it on my BlackBerry Z30.

    2 · April 9, 2014

  • Samuel D.

    This was my first Third Tuesday Toronto and it was awesome! Great turnout and Gini was a terrific speaker. Her points were interesting and spot-on, re: the good (storytelling) and the bad (whisper campaigns, astroturfing and media manipulation). Hey, doesn't spin suck?

    1 · April 8, 2014

  • Madhu C.

    Great evening with good insights on the PR world. Spin does suck!

    April 8, 2014

  • Evelyn

    Gini was funny and insightful about the PR industry. Definitely on-point about pitching to journalists! Interesting points about Google's algorithms, and paying attention to your analytics.

    1 · April 8, 2014

  • Neil R.

    wonderful Fired up evening. Loved it!

    1 · April 8, 2014

  • Kalene

    Wonderful evening and Gini's info was spot-on.

    1 · April 8, 2014

  • elizabeth m.

    Gini was great! Fun, inviting, engaging which set the tone for the event.

    1 · April 8, 2014

  • Cole D.

    Great overview of the book. It is wonderful to hear Gini talk!

    April 8, 2014

  • Darryl R.

    Informative, and fantastic!

    1 · April 8, 2014

  • Jim C.

    Excellent overview of sustainability of your social media activities and what does not work.

    April 8, 2014

  • Javier E.

    if you're not familiar with the book Spin Sucks (which I doubt, consider the way it is blowing up online)
    Here's today's blog post dedicated to it. http://spinsucks.com/communication/spin-sucks-book-is-here/

    2 · March 31, 2014

Your organizer's refund policy for Gini Dietrich says Spin Sucks

Refunds are not offered for this Meetup.

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