Movember: a social movement, a social media movement, a real world good cause

Movember co-founder Adam Garone (http://www.linkedin.com/in/adamgarone) will be our Third Tuesday speaker this month.

Since its humble beginnings in Melbourne, Australia, Movember (http://ca.movember.com/about/)has grown to become a truly global movement inspiring more than 1.1 Million Mo Bros and Mo Sistas to participate, with formal campaigns in Australia, New Zealand, the US, Canada, the UK, Finland, the Netherlands, Spain, South Africa and Ireland. During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces, in Canada and around the world. With their “Mo’s”, these men raise vital funds and awareness for men's health, specifically prostate cancer.

Hear the story behind what inspired Movember, and the role of public relations and social media in helping to spread its Australian beginnings into a global movement. Movember Canada membership grew from 35,000 to nearly 199,000, and donations increased by 280%, to $23 million, good for #2 in the world.

It's truly a case study of building an online community to do public good, across borders, across time zones, across oceans.

By attending, you're making a contribution

All admission fees for this Third Tuesday will be contributed to Movember.

Thank you to our sponsors

As always, I want to thank the sponsors of Third Tuesday: CNW Group (http://www.newswire.ca/), Rogers Communications (http://www.rogers.com/), the Canadian Internet Registration Authority (http://www.cira.ca/), Radian6 (http://www.radian6.com/) and Fairmont Hotels and Resorts (http://www.fairmont.com/). Thanks to these sponsors, we are able to program great speakers in cities across Canada, including Montreal, Toronto, Calgary, Vancouver and Ottawa.

And a special thanks to our newest sponsor, Cision Canada (http://ca.cision.com/). They not only helped to underwrite our costs, but they also lined up our speakers for this month.

Please join me in welcoming Cision as a sponsor to Third Tuesday. You'll have a chance to do this in person, because Cision Canada's new President, Terry Foster (http://www.linkedin.com/in/terryfoster), will be attending the event.

Student Admission

We want students to be able to participate. So, if you're a student, simply present your valid student ID at the registration desk and we'll refund your admission fee. Courtesy of Thornley Fallis (http://www.thornleyfallis.ca/).