Marketing New Media to Traditional Decision Makers: Overcoming the Challenges

Mhairi Petrovic talks about "Overcoming the challenges of marketing new media to traditional decision makers."

The evolution of the Internet has brought about many changes in the way we do business: marketing in particular has seen a sea change as new methods of interacting with target audiences have come to the fore. Many senior decision makers today, however, come from a traditional marketing background and are hesitant to adopt new media marketing techniques. This talk will discuss the common objections old school marketers have to new media and how you can use the basic principles of traditional marketing to educate them to the new way of doing things.

Mhairi Petrovic is Chief Marketing Orchestrator and Founder of Out-Smarts Internet Marketing - a company dedicated to working with small to medium sized businesses to maximize their Internet exposure. Passionate about social media, Mhairi blogs and podcasts regularly and puts her knowledge of the Internet to good use to develop and implement innovative Internet marketing campaigns.

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OUR LIVE BLOGGING SPONSOR, Rebecca Bolwitt of Miss604.com is doing something special for this THIRD TUESDAY:

With so many talented and motivated attendees each month, the Third Tuesday event has the collective power to make such a difference in our fair city. As such, I won't simply be liveblogging the next event on October 21st, I'll also be collecting donations of non-perishable food items for the Greater Vancouver Food Bank - an organization that serves up to 25,000 people each week through 16 depots across the entire region.

Come and share, listen, network, and bring in your soup cans, KD Mac n' Cheese, baby food, and other items to donate to this very worthy cause.