Francois Gossieaux, co-author of The Hyper-Social Organization

Francois Gossieaux (http://www.twitter.com/fgossieaux), co-author of The Hyper-Social Organization (http://www.chapters.indigo.ca/books/Hyper-Social-Organization-Eclipse-Your-Francois-Gossieaux-Ed-Moran/9780071714020-item.html?ikwid=hyper-social+organization&ikwsec=Home) joins us at Third Tuesday Vancouver to talk about how social media impacts businesses, and how the most successful companies are adapting to it.

"In the beginning, business and commerce were social exchanges – if you sold poor products, people would bad-mouth you and shun your operation, forcing you out of business or pushing you to improve your offering," writes Gossieaux. While we lost that element of personal contact and accountability through the era of mass media and mass marketing, it is being returned to us through social media. Gossieaux argues that businesses must themselves become hyper-social in order to survive and thrive in this new era.

Together with his co-author, Ed Moran, Gossieaux has conducted annual Tribalization of Business surveys, examining the impact of social media on organizations and how they are adapting to it. The Hyper-Social Organization draws on this data to map a course that business can follow in the era of social media.

Best Marketing and Advertising Book 2010

The Hyper-Social Organization received the National “Best Book 2010” Award from USA Book News in the category Business: Marketing and Advertising.

Thank You To Our Sponsors

A big thank you to our national Third Tuesday sponsors - CNW Group (http://newswire.ca/), Rogers Communications (http://www.rogers.com/), Radian6 (http://www.radian6.com/) and Fairmont Hotels and Resorts (http://www.fairmont.com/). Their sponsorship lets us to bring great speakers to Third Tuesday meetups across the country. Locally, thank you to the gracious staff at Ceili's Irish Pub & Restaurant (http://www.ceilis.com/) for continuing to host us here in Vancouver.

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