Sharing Your Story

You have a good handle on all the amazing work your organization does - but is this being shared and celebrated? Knowing how to tell your organization’s story is the key to turning strangers into supporters - volunteers, donors, advocates and funders. For example, according to the 2011 Millennial Donor report (http://millennialdonors.com/research/report), the top motivator for Millennials to donate (85%) is a compelling mission or cause. Once you know how to tell your story, it becomes a part of everything you do - from offline (events, letters, grant proposals, etc.) to online (video, social media, website, etc.).

In this workshop you will:

hear from a fellow nonprofit about their experience with telling their story learn at a high level how your story can feed into your content strategy learn to tell your own story
This is a facilitator-led, hands-on workshop so you will walk away with a draft of your story, centered around a specific campaign or your organization in general. We will use Marshall Ganz’s Public Narrative (http://neworganizing.com/toolbox/?module=story-of-now), which was the backbone of Obama’s ‘08 on-the ground organizing and massive election success. Come prepared to reflect on your personal story and the work of your organization.

Though we won’t be building your content strategy or going into the details of digital storytelling, you will start to build a strong storytelling foundation for these next steps.

This event will be facilitated by Cassie Barker. Cassie holds a Masters of Science from the University of Guelph, and has been a campaigner, web strategist and communications staffer with a range of environmental organizations – from the grassroots Wellington Water Watchers, to the Canadian environmental law charity Ecojustice, to the international climate change campaign TckTckTck. She is the Principal of Collective Strategy, supporting non-profit capacity and strategy.

This event is part of TechSoup Canada's Technology Planning for Nonprofits series (http://www.techsoupcanada.ca/sites/default/files/Tech_Planning_Series_2011_Poster_web.jpg).

Date: Tuesday June 14, 5:30 - 7:30 pm (2 hours)

Donation price: $5.00 (Pay in cash at the door. Receipts available.)

Number of participants: with the workshop format, space is slightly more limited than usual. If you are not actually going to come, please indicate so on Meetup to make room for other participants. If you are interested but there is no more space, let us know by joining the waiting list so we can know whether there is enough interest to run this session again.