People have explored the globe since the beginning of history, and have encountered new languages and methods of communication. The Web has done great things to bring us together across languages and cultures, but that doesn't mean we all understand things the same way, even if we are speaking the same language. This new digital landscape still has much to be explored.
In this talk we'll look at the idea of digital fluency and how different levels of understanding can impact experience in ways we might not have considered before. We'll look at some of the psychology behind how fluency influences judgement and perception of digital experiences, and how we can approach experience design to build meaningful connections with the people who use our creations.
J Cornelius is the President of Nine Labs, an experience and strategy consultancy based in Atlanta GA. His work focuses on computer/human interaction, user experience, application strategy, technical systems implementation, and process analysis. He served as VP of Operations at CoffeeCup Software for 14 years where he helped steer the company from startup to multi- national, is President of the Atlanta Web Design Group, founded the Web Afternoon conference series, lectures at the University of Georgia’s Terry School of Business, and has lectured on topics from software development methodologies to the psychology of customer experience to groups of all sizes at events across the country.
He has also worked on technical projects with companies like Mattel, Pantone, and General Electric; served as a mentor at the Advanced Technology Development Center at Georgia Tech, an advisor to the computer science department at Texas A&M University; and as a private consultant to numerous other enterprises and organizations.
You can follow him on Twitter at @jc, or on his personal Website at jcornelius.com