People Over Pixels: Meaningful UX by Cliff Seal
Why does a user's experience matter—not just to a company, but in a broader sense? And, if we can find a deeper meaning in designing for others, how can that help us achieve business goals?
Design is finally getting some attention in tech, and we ought to realize the importance of that opportunity and capitalize on it for the good of everyone.
Let's talk about the foundation of great UX and how to scale our methods (no matter what size your company is). Simply doing more of the same ol' stuff won't cut it, so we'll discuss how subtle shifts in thinking can help us continually improve our work for the benefit of everyone it touches.
Cliff is a UX Designer at Pardot, a salesforce.com Company — a leader in B2B marketing automation — where he has co-led team efforts on a complete Pardot.com refresh and a major UI overhaul. Cliff has been working on the web for over five years as Logos Creative and a co-founder of MusicGrid.me. He has spoken around the world, covering topics such as user experience process, content strategy, and WordPress.
He lives in Atlanta with his wife April, and enjoys nerding out over music and cycling through the city.
You can follow him on twitter here.