Name: Durham Discussion of "Just Enough Research"
Start: 2014-04-28T18:30:00-04:00
End: 2014-04-28T21:30:00-04:00
Location: Viget Labs

The next book we'll be discussing is Just Enough Research by Erika Hall.

http://www.abookapart.com/products/just-enough-research

Here's the discount code for 10% on Just Enough Research: IPD9UY.

It will expire on April 28th. You'll have to go through most of the payment process before entering in the discount code. It will be the last page before submitting your order. Here's what the page will look like: http://cl.ly/OQ3U

About the book:

Good research is about asking more and better questions, and thinking critically about the answers. It’s something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.

In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You’ll start doing good research faster than you can plan your next pitch.

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Durham Discussion of "Just Enough Research"

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Durham Discussion of "Just Enough Research"

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