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UX Café returns: How to create a Minimum Loveable Product


6.30 Registration
Networking, pizza, refreshments
7.10 Welcome, sponsors
7.15  Startup pitch: OpenTrips
7.40 'Introducing the Minimum Loveable Product' Laurence McCahill, Spook Studio
8.00 Les Cochrane, Borrow My Doggy
8.20  Jamie Brooker, We Are Human/Kahoot!
8.40 Questions
8.55 Networking
9.30 Close

Hi everyone!

We're super excited to announce our next meetup at Shoreditch Works Village Hall on March 5th (6.30pm-9.30pm). It's been a busy couple of months at Spook with one thing or another so apologies for the late notice. Anyway we're back with a bang in 2014.

For this event, we'll be theming the night around Minimum Loveable Products, looking at what ways we can get our digital ideas to market sooner, but still delivering a product that users will fall in love with.

There'll be the usual series of epic talks from inspiring minds in the industry, beers, pizza, friendly peeps and lots of tips to be shared for UX designers, developers and startups when working on their own products. 

Be sure to snap up your tickets fast as we expect another sell-out.

Hosts Laurence & Carlos, founders of both Spook Studio & The Happy Startup School, who'll be introducing the concept of Minimum Loveable Products and why it matters.

Joining us on the night will be Jamie Brooker, co-founder at We Are Human sharing some of the methodologies and frameworks he uses in the design process to create minimum loveable products. 

Jamie is a user experience designer, who co-founded We Are Human in 2010 to help startups and larger businesses take new products to the market, using design thinking. Deciding to "practice what they preach" We Are Human started building their own products, and Jamie now has a heavy focus on their EdTech startup Kahoot!, which is a game-based learning platform played by more than 1 million students worldwide since it's release at the end of August 2013. 

We're also pleased to announce Les Cochrane, co-founder and lead designer from Borrow My Doggy who'll be talking about their innovative startup (puppies as a service!) and how they've built a passionate following from small beginnings.

Startup pitching:

Pitching for your feedback on the night, we'll see Florian Siepert and his product Opentrips, an online platform to help travellers collaborate to plan their dream trip. 

On the panel:

• David Hawdale founder & UX lead at Hawdale Associates 

• Jenny Grinblo UX Designer at Future Workshops 

Special thanks to Makers Academy for sponsoring the night.

"Are you interested in Learning to Code? Makers Academy is a full-time, highly intensive course that takes you from no knowledge of coding to a job as a developer in only 12 weeks. We're based in London's Silicon Roundabout and we run courses every 6 weeks. If you're interested in learning to code, come check us out!"

More information coming your way soon, stay tuned!

Hope you can make it,

The team at Spook Studio

Refund policy (the boring stuff):

f you're unable to attend the event for any reason, we are happy to arrange a full refund for you as long as you notify us at [masked] of your need for a refund, up to 1 week before the event in question. 

If you've realised you can't make it and would like a friend or co-worker to come along in your place, send an email to [masked] with your name and the name of the person you'd like to transfer to the ticket to, up to 24 hours before the event.

Join or login to comment.

  • Gerard

    Hi UX guys! Maybe you would like to check out this group using a hands-on format. Next meeting is about getting started with AngularJS 2. Boom!

    July 24

  • Leyton J.

    First event like this I've been too, I really enjoyed it. The atmosphere was refreshingly relaxed and chilled, great opportunities for learning and for contributing. Can't wait til the next one!

    March 11, 2014

    • Leyton J.

      Yeah, I agree with Pablo.

      March 13, 2014

    • Laurence M.

      Our next event will be in May. Watch this space :)

      March 13, 2014

  • Andrew W.

    Pity the panel was ill, as I do feel they contribute to the proceedings.

    People pitching their startup (problems) should be guided as to what is necessary as a minimum to receive feedback. With the listing flow being totally re-visted, I question what Florian was asking for.

    Additionally it could be me, but it seemed the front rows views where taken onboard over and above the rest of the audience.

    If you cannot graciously accept feedback from others that come attend that work in startups/UX then don't pitch. I know for a fact that a number of the audience were offended by the dismissive attitude.

    4 · March 8, 2014

    • Laurence M.

      Thanks for the constructive feedback Andrew, appreciate it. We only found out about the panel getting ill at the last minute and I know they were upset they couldn't come (the first time it's happened in 10 events). These things happen and on the plus side it gave us more chance for audience feedback which was refreshing. I'm sure Florian meant well with his comments but perhaps could have been more gracious of the feedback being offered. We do our best to guide startups on the best way to get useful feedback and I know it would have helped to offer more of the current product to discuss around, rather than something more conceptual. We'll make sure we're clearer on this next time. We hadn't had any other feedback on the 'front rows bias' but we'll take this on board! We're actually considering playing around with a different format next time to encourage more interactivity/collaborat­ion so hopefully this won't be an issue.

      Thanks again and hope to see you at the next one.

      3 · March 8, 2014

    • Andrew W.

      Love UX Cafe, and what you stand for. I think with that better structure they would be able to get more from it. Happy to put pen to paper with my thoughts if it would help.

      March 8, 2014

  • Peter K.

    Great session. Staff were a bit noisey during the event as were some of the attendees knocking over beer bottles. Speakers were to a good standard and great networking opportunities also

    1 · March 6, 2014

  • Craig J W.

    Awesome night, outstanding talks, thanks to the guys from Spook for organising. Looking forward to the next.

    We're working on a new tool to help teams develop a common language, reach a shared understanding and be more effective. You can find it at we're looking for as much hands on feedback as we can. If you sign up to be notified you get access our alpha version. Or email me at [masked]. Once we've got a bit more user feedback I'll be asking Laurence and co for a chance to pitch at a future UX Cafe. So please help us get there!

    March 6, 2014

  • Simon P

    Some really inspiring talks.

    1 · March 6, 2014

  • Laurence M.

    Hi all. Thanks for making it a great session last night. You can now view slides from all the talks at See you next time.

    3 · March 6, 2014

  • James G.

    Feeling ill tonight unfortunately, anyone want a ticket>

    March 5, 2014

  • Mihir S.

    Unfortunately I won't be able to attend today. Let me know if anyone want take my place/ticket

    March 5, 2014

    • A former member
      A former member

      Mihir i'll buy your ticket[masked]

      March 5, 2014

    • Mihir S.

      Let me know if you still want ticket

      March 5, 2014

  • A former member
    A former member

    Looking for a spare ticket - please let me know[masked]

    1 · March 5, 2014

    • Jiri J.

      As I can make it to the meetup tonight unfortunately, I hand my ticket over to Aaron now :-)

      March 5, 2014

    • Jiri J.

      Sorry, I was going to say that I CANNOT make it. Bottom line - Aaron hasmy ticket now.

      March 5, 2014

  • Lauren H.

    Has anyone got a spare ticket? I've got one but my co-founder is desperate to come! Thanks.

    March 5, 2014

  • ping

    Hi I am a newbie for London, I just saw this group, is it possible to squeeze in? It saying no spot for me. :(

    March 5, 2014

  • Daniel V.

    Hi guys! I just arrived this week from Sao Paulo, Brazil and the subway seems to be a challenge. What is the nearest subway station? I am hosted in Waterloo.

    March 5, 2014

    • Laurence M.

      Welcome to London :) The nearest station is Old Street. It's a 5 min walk to Hoxton Square from there.

      March 5, 2014

  • Gultekin

    There is a huge possibility that I will miss this one even though I bought a ticket. If I can't arrange a cover for myself... let me know who is interested in taking my place and ticket.

    March 4, 2014

    • zeynep n.

      hello, I'd like to take your ticket, lucky me, please advise on how to do this ? best , zeynep

      March 5, 2014

    • Gultekin

      I will try to send you an email.

      March 5, 2014

  • Gultekin

    Anyone asking for ticket? Now the ball in the otherside...

    March 4, 2014

  • Konrad S.

    Hi guys!

    Hoping to wade through my swamp of work and make it to this event! But if I drown on the way, and don't make it this time, feel free to connect with me online.

    I write sharp, persuasive, creative copy (website content, blogging, slogans, branding, press releases etc).

    So if your company needs GOOD WORDS, give me a shout :)



    March 4, 2014

  • A former member
    A former member


    My name is waseem Co- founder of Bahrain based start up, we have started our own sports brand HANGUL In middle east and expanding quite rapidly in GCC region. Planning to expand our team in London looking to speak to Digital marketing and IT professionals. Any guidance about office space in tech hub would be great looking forward for this event Regards
    Waseem Ahanger

    February 27, 2014

    • marc g.

      H Waseem, happy to help if I can. I lived in Bahrain as a kid so have fond memories of the Manama :-)

      February 28, 2014

    • A former member
      A former member

      Ahlan wa sahlan.Marc.Kaifal haal

      February 28, 2014

Your organizer's refund policy for UX Café returns: How to create a Minimum Loveable Product

Refunds offered if:

  • the Meetup is cancelled
  • the Meetup is rescheduled

Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.

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