January 2016: Melissa Bernais on designing for TV
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This month, Melissa Bernais joins us to provide a view into the world of designing for TV. We’ll learn that TV is TV is TV – except when it’s not.
For the past five years, Melissa has been documenting mental models and designing software used by broadcasters and service providers, and she’s learned that while roles and responsibilities may be similar from master control room to master control room, there’s wide variety in terms of goals, needs, workflows, business model, industry structure, technological standards, and even political concerns. And that’s just in North America; add the rest of the world into the mix, and… oh man.
Knowing what the end game is isn’t always enough. Understanding how a customer needs to get there is everything. The fun includes:
• exploring the differences between Canadian, American, Asian, Australian and European broadcast business models
• figuring out how to finesse the goals and needs that these models bring in on-site & remote customer engagements
• disseminating that information out to Product
• Strategyincorporating those needs into tools that can be sold worldwide
Melissa will share what happens when a small UX team champions the need for customer research to a multi-national company serving an International customer base. She’ll talk about everything from finding and gaining internal, organizational trust and locating customers that you can talk with, to the language barriers, cultural differences, opposing priorities, and product frustrations that come with consulting directly with the people who buy the things you design.
She’ll also look at what happens when you need to distill a wide range of competing needs into products that accommodate current use patterns, anticipate future needs, and can scale to new, unforeseen methods of connecting people with content — doing all of this for customers in very different situations.