Content & Brand Management: A Case Study with Aids.gov

EVENT OVERVIEW

This is a free event, with a focus on government, association, non-profit and others involved in outreach and public engagement.

The event will discuss content and brand management across multiple platforms - mobile, social media, web and other content conduits.

Jeremy Vanderlan will be presenting.

AGENDA:

Background on AIDS.gov project Beginnings of the site Why we do what we do Branching out to social media and blog Recognizing our audience Understanding the needs of the HIV/AIDS community Retaining our brand across multiple platforms Redeveloping our content Using analytics to drive our content and site structure Best practices in content management Going mobile Background and decisions Our mobile model IMPORTANT NOTE
When you register, you must answer the required survey questions or your RSVP will be cancelled. Your information will not be shared - this is just for demographics and to contact you if there are post-event handouts.

DIRECTIONS FROM METRO

From Foggy Bottom/GWU Metro Stop – Orange & Blue Lines (app. 7 min walk)

Upon exiting Metro, turn 180 degrees. Proceed through the GWU plaza; cross 24th St to New Hampshire Ave (yellow house on the corner). Turn left onto New Hampshire Ave; proceed 1 block to traffic circle. At circle (intersection of Virginia & New Hampshire), cross Virginia Ave toward the Watergate complex. Turn left onto New Hampshire as it wraps around the Watergate complex, toward the Kennedy Center. The Watergate 600 is the last building on the right. Driving Directions here: http://atlanticmediacompany.com/AtlanticMediaCompany_General%20Directions2.pdf