How exactly do web services help in selling? And which web marketing channel is right for my business? This series of discussion seminars will evaluate ROIs of web marketing channels—websites, search engines, social medias, etc.
In our first discussion, we’ll focus on websites, which for most firms, do most of the web’s selling. How does this occur? One of the better books on this topic is “Convert” by Ben Hunt, http://www.amazon.com/Convert-Designing-Increase-Traffic-Conversion/dp/0470616334/ref=sr_1_1?s=books&ie=UTF8&qid=1340050790&sr=1-1&keywords=convert , a rare 5 star rated web marketing-tech book.
This book discussion seminar will be alike a Great Books discussion, except that attendees do not have to have read “Convert”. Presenter will give a summary of what the author is saying, and then ask participants to evaluate, in light of first understanding author’s perspective. In another word, for “Convert”, we’ll talk about conversion processes via website architecture and website SEO, and not esoteric SEO or social media tactics.
Anyone interested in having his firm’s website looked at using Convert’s methodologies? Attendees will include web experts and business people, and reviewed website will receive thousands of dollars worth of critical suggestions. Please apply to Organizer.
Strategic web marketing is rarely taught, so this trial seminar is limited in size (Total attendees estimate is 12, with invites on other groups.), until we figure out how to present strategic web marketing better. Some guests on Wait List may be privately invited. We will have similar seminars upcoming.
Chen Sun, www.WebAndNet.com