How exactly do web services help in selling? And which web marketing channel is right for my business? This series of discussion seminars will evaluate ROIs of web marketing channels—websites, search engines, social medias, etc.
In our first discussion, we’ll focus on websites, which for most firms, do most of the web’s selling. How does this occur? One of the better books on this topic is “Convert” by Ben Hunt, http://www.amazon.com/Convert-Designing-Increase-Traffic-Conversion/dp/0470616334/ref=sr_1_1?s=books&ie=UTF8&qid=1340050790&sr=1-1&keywords=convert , a rare 5 star rated web marketing-tech book.
This book discussion seminar will be alike a Great Books discussion, except that attendees do not have to have read “Convert”. Presenter will give a summary of what the author is saying, and then ask participants to evaluate, in light of first understanding author’s perspective. In another word, for “Convert”, we’ll talk about conversion processes via website architecture and website SEO, and not esoteric SEO or social media tactics.
Anyone interested in having his firm’s website looked at using Convert’s methodologies? Attendees will include web experts and business people, and reviewed website will receive thousands of dollars worth of critical suggestions. Please apply to Organizer.
Strategic web marketing is rarely taught, so this trial seminar is limited in size (Total attendees estimate is 12, with invites on other groups.), until we figure out how to present strategic web marketing better. Some guests on Wait List may be privately invited. We will have similar seminars upcoming.
Thank you,
Chen Sun, www.WebAndNet.com
August 14, 2012
I’ve reviewed the outline and feel it’ll benefit many attendees. If you’re a RSVP Yes and unable to go, please revise RSVP, as there are many Waits presently. I expect to run this seminar again within 2 months. Our following strategic web marketing seminar will likely be on Facebook advertising. Also, we currently have speakers’ offers from individuals knowledgable in new consumer gadgets and in structuring startups. Let me know if these are desirable. If you have a presentation topic, please advise.
August 14, 2012
Over 15 people have RSVPed through Meetups and a few more will be added. Since presentation format is new, we’re limiting attendees. If topic is well received, will run another of same topic. Those with copies of the book Convert, please bring.
Thanks,
Chen
August 10, 2012
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