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Webilea #15: «Online/Offline – the real world, digitally reloaded and vice versa

In the early days of the web, online used to be perceived as the opposite to offline. This is no longer the case. Online shops are opening branches in the real world and brick and mortar retailers are trying to find out ways to digitally enhance the onsite shopping experience of their customers. And after all, isn’t social media all about reinforcing and fostering real-life networks?

Since Smartphones brought ubiquitous connectivity, combining the on- and offline worlds stands at the core of many new business models and drives the technological development. We are going to delve deeper into this interesting topic on our next Webilea meetup powered by i-net.

Date: February 19th, 2014
Time: Doors at 7.00 pm, program starts at 7.30 pm
Place: sicht-bar, Dornacherstrasse 192, Basel 

Our speakers:

Co-Browsing: Imagine two or more people watching and clicking simultaneously on the same web platform. This is exactly what unblu’s software does. Luc Haldimann, Founder and CEO of Unblu and Serial Entrepreneur (Obtree), will explain how this technology works and what use it has.

Digital companions: How do you link the offline world of real products with digital services making those products more valuable and fun, during the whole lifecycle? Stefan Zanetti, Founder and CEO of qipp [kwipp], a digital companion that connects users digitally to all the things they care about, will tell us more about it.

Gaming: Online Games are fun. But, especially in the mobile world, connectivity is often bumpy and the bandwidth low. Therefore software game developers have to find ways to let the online and offline aspects of their platforms interact cleverly with each other. Patrick Hüsler, from Wooga, one of Berlin's hottest startups, will give us some details.

The presentations and discussions will be followed by a relaxed get-together with food and drinks.

Please Register now, we are looking forward to meeting you all!

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